Fashion is all about self-expression. It changes from time to time but true style is what keeps that expression alive. It is hard to find the exact description of what style is and that is exactly what ITIKADI represents as a brand. Fashion is temporary, but style is eternal. ITIKADI is a brand that features fascinating designs with an impressive male and female collection at hand.
Founded by designer James Ongweny Ochieng, a 32 year-old Kenyan man whose childhood environment inspired his current career choice, has always been a creative soul. His mother and grandmother, both talented in working with their hands, added to his incredible gift.
The brand features both, a men’s wear and women’s fashion line. The designs are creative and essential with a hint of sophistication. The Itikadi woman is a curvy African woman who is daring, elegant and always ready to push the boundaries of fashion while the Itikadi man is bold, sophisticated and a classic at all times.
The brand features a minimal aesthetic with unique patterns that are quite pleasing to the eye. Each piece is one of a kind and exudes the perfect balance of African texture with the right amount of Western influence. The female line carries something for every occasion as it is not only size-inclusive but also age-appropriate across the board.
From form-fitting dresses, well-fitted pants and shorts to stylish cardigans, the Itikadi female line will leave you spoiled with selection. The Itikadi man has a wide range of tailored suits and jackets to pick from and one of a kind dress shirts that will have you standing out in a crowd for all the right reasons.
This is a brand that is currently receiving so much love and approval from the Kenyan fashion élite. Top fashion enthusiasts, bloggers, and stylists have given their stamp of approval by wearing the brands’ designs and giving their thoughts through social media, which is one of the fastest-growing marketing platforms in today’s business environment.
Itikadi is refreshing for the Nairobi fashion scene and from all evidence, it has the potential to compete on the same level as the various luxury fashion brands the continent has to offer.