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PUCCI -La Grotta Azzura

“A new journey” is how Camille Miceli, Pucci’s Artistic Director, defines the Florentine House’s new direction. Focusing on a modern way of thinking, living and moving, well beyond style, she has reinvented an ultra-contemporary way of dressing, deeply rooted in the history of the House of Pucci.

PUCCI -La Grotta Azzura


A nomadic, multi-seasonal, multi-destination wardrobe, to be mixed and matched as desired: Camille Miceli has coined a new vocabulary. Pucci’s iconic motifs are reworked in a mix-and-match of patchwork or all-encompassing enlarged or downsized patterns… GeometricoGirandoleMarmoIrideFagianoRombiDalia or Pesci are thus transported back to the House’s roots, with a new design process that respects the imperfection of the handcrafted, restoring the poetry back to the original design.


The signature detail marking the new design approach is yet another nod to the House’s origins: a new logo inspired by an archival 1953 “Capri Sport” label. This intertwining dual fish, shaped as an emblematic P, is woven as a nudging reminder, into a belt buckle, a pair of wedges or wooden-soled sandals, and can be incorporated into a hoodie or jumper, or transformed into a single earring.


This first destination along the new journey, “La Grotta Azzurra”, sources its inspiration from Capri. A rich haven dear to Emilio Pucci and anchored in the history of the House. Capri, as a symbol of celebration, colour, joie de vivre and Italian Dolce Vita, what better way to bring this magnificent tale to life?

Short or long caftans and kimonos are made of supple, fluid materials: cotton voile, silk chiffon, drill, stretch jerseys, towelling… It’s the ultimate simplicity in sophistication. Foulard mini-skirts dance, shorts and trousers frolic with extra-large flower patterns; fringes and ribbons are pulled through metal eyelets, underlining the appearance of an ankle, the curvature of a back, neckline, and form.

Camille Miceli transcends the boundaries of gender: fleece jumpers, silk-twill sets or Italian friulane are effortlessly juxtaposed in a gender-fluid wardrobe proposal.

A similar joyful and highly desirable approach is maintained for accessories: woven straw or dual-material canvas tote bags, made from upcycled vintage scarves, bold hoops, towering and colourful wedge sandals, scarf hats and fishy flip-flops… And since elegance is a form of play — backgammon, beach cushions and even playing cards are integral to the collection.


The new Pucci collection is designed for the timeless simplicity of a fleeting moment that echoes the world we now live in: Camille Miceli’s vision isn’t deployed across seasons, but instead, it endures in the immediacy of the “see now, buy now”, using monthly “drops”, available in stores and online.

The House of Pucci is thus anchored in the liveliness of the moment and reconciles our desire for ultra-connectivity with the luxurious and nonchalant allure of Italian know-how.

Welcome to eFAB. SHIFT To Your Authentic Self.

It took a while but our eFAB is out! It is time to SHIFT into your authentic Self. A couple of years ago, we worked on a prototype of our first print magazine – ICONIC, which you can view here. We printed just a few limited copies but everyone wanted a copy. We decided to embark on a radical journey to give print magazine a chance. Since the past couple of months, our FAB team has been on fire sourcing content and preparing for our next print edition. We are exploring diverse topics to bring you something unique in our print magazine coming out this Autumn. 

Learn how to discover your authentic self in our eFAB

As we embark on this journey, we listen, we watch, we adapt. So many people want to read and many love their stuff on the go. A whole new generation of readers are eager to taste the FAB. So yes, we fell for the seduction. In between our annual print magazine, you will receive our eFABs. Is that not FABulous? And here is the first eFAB volume 1 – SHIFT.

“SHIFT” is a theme we choose because it is more than ever important to explore, move, navigate towards something deep. Humanity needs peace, love and beauty. But the peace and love starts from within ourselves. We all have to make an individual shift towards that authentic humans that we are. 

eFAB01 shift Teaser fablstyle magazine

Inspire your Authentic Self with our eFAB volume 1

For Catherine Gajsek (Pg.10), ballet offered a safe space for her to express herself, while for Wirat Tengchiang (Pg 22) bringing extravagance to sustainable fashion was his brilliant approach. We all have our own unique way to express and explore our authentic self.  An expression of who you are might lead to engagement in the service of others like Roberta Annan (Pg 32)  does in Ghana with her influence and investments.

Each time we do not follow our intuition and trust in ourselves, we step out of the original path. You can begin your own journey of self discovery and Ceri Samvilian (Pg. 34) teaches how the  journaling experience can help.  When we shift towards who we are, it is fascinating the magic we can create. Tony Cortes (Pg. 36) love for his heritage and the Gypsy guitar created a New Gypsy Wave which fuses Gypsy music with different genres like Jazz, Rock and Cuban music. Isn’t this magic? 

Shifting towards your authentic self takes time, so be patient! Be open-minded, free at heart, and young in spirit. Making significant shifts in your thinking processes expands your possibilities in life and creates an environment that allows you to reach for your authentic self. By practising this, you can attain clarity towards choices which lay ahead. 

Harriet Kahuzo Hala, Chief Editor

A full version of this article is in our eFAB Volume 1 and it is available free for our community members. Simply register on the page to access the magazine right on your device. Please remember to share with your friends and alerts build a strong community filled with love for one another. If you are creative and want to connect, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Editorial Team

The Future Of Fashion: Virtual Fashion Shows And More…


The recent global pandemic has led to a shift in the functioning of fashion shows and fashion weeks. After the emergence of COVID-19 in early 2020, the fashion industry nearly came to a halt. This forced the fashion experts to think of new formats for staying relevant. Besides this, there are obvious financial and environmental costs of producing fashion events too, which can be avoided by exploring new avenues. New alternatives to physical fashion shows have come in the form of virtual fashion shows, events and augmented reality experiences.

Virtual Fashion Shows Are Here To 

According to some experts, digital fashion shows will continue to remain an integral part of the fashion industry in time to come. Virtual events can, in no way, rival physical fashion shows. However, the use of green screens, augmented reality, and striking visual effects successfully creates the illusion of a real event. This is because fashion functions on a visual spectrum and the clothes and models are able to create enhanced imagery even on a virtual platform.

Virtual Fashion shows with Fablstyle
Cottonbro von Pexels

 New innovations with 3D avatar models

The virtual fashion events could become even more hi-tech and immersive with time. The future of fashion could have 3D avatar models (the digitised versions of real models), wearing digitally created clothing. The Helsinki Fashion Week, which had been using the digitised mode of fashion shows for a long time, is the first to experiment with a version of this kind of technology. They will be using 3-D fashion shows, cyber networking opportunities, and interactive live streams. The show will use avatars for showcasing the digitised clothing. According to designers, the 3-D prototype of clothes is a more sustainable alternative as it prevents the mass production of clothing. It is only after the clients have approved the prototype that the clothing is made from scratch.

Danish Fashion Week Goes Virtual

The Copenhagen Fashion Week would be one of the first post-pandemic fashion shows which will stage live events. Although initially it was planned as a hybrid event, with both physical and virtual shows, it was later changed to a completely digital format. The Copenhagen Fashion Week will consist of a combination of video installations, physical installations and online runway shows that will be streamed live on an online streaming platform. The digital platform will also ensure that all the buyers, consumers, and editors are able to access everything.

It will feature all the prominent names in the Danish fashion industry, including Malene Birger, Stine Goya, Baum and Pferdgarten and also Ganni. There is also a line-up of 34 other brands, which will include Gestuz, Brøgger, Nynne, and an international label called Rixo.

For more updates from the fashion industry an dhow it is evolving, remember to subscribe to our newsletter here. In future Fashion blogs we would showcase even more works and creatives from across the global fashion scene. If you are a creative and want to connect, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Editorial Team

Preparing Your Garden to Make Homegrown Salads


If you love munching on hearty green salads and want to do so all year round, you don’t have to go to your favourite restaurant anymore. Salad greens can be grown right in your house, and maintaining a salad garden is easier than you might think. Salad greens need little space, can be harvested as early as four weeks after planting the seeds, and require very little maintenance. Here’s everything you need to know about preparing your garden to make homegrown salads.

Select the right seeds

In hot areas or seasons, choose slow-bolt lettuce varieties and alternative greens such as Malabar spinach, collards, turnips, and sweet potatoes. In colder areas or seasons, choose lettuce varieties such as arctic king, winter marvel, or arugula Astro. For alternative greens, try kale, chicory, or mustard.

homegrown salads with fablstyle von cottonbro von Pexels
cottonbro von Pexels

Prepare beds and overseed

Your garden bed needs loamy and nitrogen-rich soil. Add vegetable compost for fertilisation and overseed the garden beds. Don’t push the seeds too deep into the soil. Simply scatter them and add water. 

Water them without fail – Homegrown salads

Garden greens have a lot of water in them, so you need to water your plants every day. Until the garden beds are covered by the leaves, water your greens once a day in cold climates and twice a day in warmer climates. You’ll also need to check the soil regularly. Push a finger into the soil and if it feels too dry, add more water.

Fertilise and harvest timely

Every two or three weeks, add fertilisers such as vegetable compost, compost tea, or any other organic fertiliser. Once your greens are about 4-5 inches in height, make a clean cut at the base using a knife or a pair of scissors. Make sure to leave the roots in the soil so that they grow again.

homegrown salads with fablstyle von Dương Nhân von Pexels
Dương Nhân von Pexels

Bonus tip!

You don’t have to necessarily plant your garden greens in beds of soil. If you are low on space, you can put your seeds in a wide-mouthed container, window-boxes, or even large fabric bags and follow all the above instructions for the greenest and leafiest homegrown salads.

From time to time, we would explore more around the home and simple ways to build a healthy lifestyle. If you want to connect, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Editorial Team

Fine Jewellery Label To Know | Adriana Chede


Estimated reading time: 4 minutes

Adriana Chede, a London based fine jewellery artist, designs elegant, delicate pieces for the modern woman that can be worn every day and are timeless. She focuses on sustainability within her work, using recycled materials and responsibly sourced stones

Contemporary, timeless and versatile designs are made using traditional goldsmithing techniques. Adriana handmakes every piece of jewellery in her atelier, using natural Brazilian gemstones, diamonds, solid gold from recycled sources (9ct and 18ct) and sterling silver. 

Sustainable Fine Jewellery Label Adriana Chede.

Inspired by beautiful things she sees, Adriana has created a curated edit of capsule collections featuring necklaces, bracelets,earrings and rings including sustainable engagement rings and wedding bands that are designed to both make a statement along and can sit harmoniously together. She also creates one-of-a-kind bespoke pieces commissioned by clients. 


The Voyage Collection encapsulates the spirit of the journey, whether embarking on an adventure, a spiritual quest of self-discovery or within a dream. Inspired by the elegant Parisian style, it features timeless and classics designs for everyone. The delicate chains and diamonds can be worn everyday. The French capital is a particular source of inspiration for Adriaan. The signature pieces are named ‘Eclair’, fitting designs imaging the ‘The City of Light’. View the full collection here

Sustainable Fine Jewellery Label Adriana Chede.


More of her collection you should know

THE EYE COLLECTIONView the full collection here

EXOTICA LIMITED – View the full collection here

BESPOKEView the Service

Who is Adriana Chede?

Adriana was born in São Paulo and grew up in Brazil, completing a Product Design degree and courses in Photography, Fashion and Goldsmithing before moving to Europe to study Jewellery Design in Parsons Paris and a Master’s at the European Institute of Design in Rome. While developing her own aesthetic, Adriana worked with jewellery design houses in Copenhagen, Milan, Rome and Paris. 

She moved to London to set up her eponymous fine jewellery brand in 2018. Jewellery has always represented a celebration of life. She discovered her passion for the craft in childhood, where her father would gift her move a piece to celebrate the birth of each of their fine children and special anniversaries. 

“Into each of my creations, as I bring it in to life in my atelier, I transfer a part of who I am. It encapsulates the essence that lives in me and allows me to share a little spirit and my story, our souls connecting as I help you tell yours. I desire for my designs to eternalise memories; giving life, beauty and substances to life’s special moments.”

Adriana Chede


Ethical Diamonds & Gemstones

KIMBERLEY PROCESS – Adriana only source and buy ethical diamonds that are in compliance with the The Kimberley Process. This is an international certification scheme which regulates and helps protect legitimate trade in rough diamonds to prevent the flow of conflict diamonds. 

Fairmined Brazilian Gemstones

A recent alternative to ‘fair trade gemstones’ – these are gemstones that are mined in adherence with fair trade principles. This ensures the stones used are sourced from mines that have healthy and safe practices and surroundings, as well as paying a fair wage. 

Sustainable Fine Jewellery Label Adriana Chede.

If you are a creative and want to connect, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Editorial Team


Sustainability For Beginners. 3 Major Things You Can Do.

Estimated reading time: 3 minutes

As a creative hub taking responsibility to reduce our environmental impact, we’ve realised that sustainability isn’t just about the environment, it’s a philosophy that can also help us live a more fulfilling and compassionate life. In this article, we hope to share some of the ways we are practising sustainability, and hopefully provide some inspiration for you as a beginner, to incorporate these practices in your daily creative activities.

Thou Shalt Not Forget The Meaning of Sustainability

As a newbie, you may be unsure what sustainability means. To put it in the simplest terms “sustainability” refers to a lifestyle in which present actions do not have a detrimental impact on society’s future life quality. Consider sustainable fashion, sustainable light, and other approaches to preserving natural resources for future generations.


Sustainability guide for beginners
By Joadre

Reconsidering how our consumer habits influence the environment is one of the most essential approaches for achieving sustainability. Before you buy something, think about how you’ll use it. Will you make use of it more than once? The 2021 Fashion Resale Market and Trend Report, reports that 208M lbs. of waste were generated by single-use outfits in 2019. Will you trash it after one use? Is it absolutely required to buy it? If it is, then choose biodegradable versus plastic items, such as those manufactured from sustainable bamboo.

Tone Down towards Sustainability

About 15% of fabric meant for clothes ends up in the cutting room. For decades, the industry has tolerated this waste rate. Simply said, reducing waste is the most effective approach to live a sustainable life. Tone down fabric wastage, substitute plastic storage bags and containers with reusable silicone and rattans; instead of buying sachet/plastic water, get a water bottle and refill it yourself. 


The fashion industry provides an excellent platform for creatives to express themselves. You could give a new dream, a new personality, and desired aesthetics with each new collection. Consider repurposing existing archival stock while also focusing on experimenting with unconventional materials to produce something fresh. You can start by repurposing and recycling offcuts and leftovers from other factories or enterprises. Consider how products may be utilised for reasons other than those for which they were designed. 

Sustainability guide for beginners
by Joadre

We hope we are bringing this very important topic closer to you. As you explore your creative spaces, check which ways you can integrate a sustainable approach and share with us. In future blogs we would explore creative and fashionable ways to harness a sustainable life. If you would like to connect with us, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Top 5 African Photographers & Why They Stand out


Estimated reading time: 3 minutes

In recent times, numerous African photographers have come to the fore in the world of photography with their unique ways of capturing the world around them. In this post, we’ll take a look at top 5 African Photographers along with their approach to photography, which makes them stand out from the rest of the crowd. So, without further ado, let’s get things going!

1. Safaa Mazirh

Safaa Mazirh is one of modern Africa’s most highly-rated photographers, and for good reason. For starters, she’s completely self-taught. What makes her work even more special is that it’s all mostly black and white imagery. Most of her work in photography is characterized by the way she captures light at play and her tight framing. Her techniques result in images that capture very real scenes but ones that look unreal.

top 5 african photographers
By David Bartus von Pexels

2. Fatma Fahmy

Fatma Fahmy is an Egyptian photographer based in the South African city of Johannesburg. She has earned several accolades for her work in an Alexandrian tram, where she captured the moods of commuters who had no idea of her presence in their vicinity. Her aim was simple – to give form to overheard conversations, stolen glances, and thoughts unsaid in the daily lives of regular people who each had their own stories.

3 more to go in our top 5 African photographer list

3. Kadara Enyeasi

Kadara Enyeasi is a Nigerian photographer who is regarded as one of Africa’s best fine art photographers. Enyeasi started taking an interest in photography during his high school days when he would mostly take photos of his family. However, the interest developed, and he gradually started to appreciate the role of light, shadow, and forms. He is also known for finding poetic beauty in forms and characters, and presenting them vividly in his work.

4. Phumzile Khanyile

South African photographer Phumzile Khanyile initially wanted to paint, and her love of painting is still evident in her photography work. She has a keen interest in capturing people as they go about their daily lives and believes in capturing the most mundane of mannerisms to create stories and characters. She is also one of the few modern photographers who put a greater emphasis on emotions rather than technique.

5. Prince Gyasi

Ghanaian Prince Gyasi was first introduced to photography at the Makola Market in Ghana’s capital, Accra. He liked to observe and follow a photographer who worked at a studio located in the market. In the years to come, he developed an interest in painting as well. This love for both painting and photography has given Prince Gyasi a unique style – a form of visual art that’s essentially a mix of painting and photography at its core.

top 5 african photographers

They are unique!

That’s what sets them apart

By Gautam von Pexels

We know there are more than 5 top African photographers on the continent. In future Art blogs we would showcase more great minds across the African creative scene. If you are a creative and want to connect, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Editorial Team

What Can We Learn From Korean Beauty Regimes?


Korean beauty or K-beauty, as Americans call it, has been slowly gaining popularity all over the world in recent years. Korean beauty products which have been sweeping the market, with more and more people learning about their benefits. But what makes Korean beauty regimes so much better?

Korean beauty products contain a lot of natural ingredients. They are mostly organic and is claimed to produce no side effects, which sets them apart from mainstream products. After introducing the BB cream, Korean beauty products soon became a must-have. Women swore by their efficiency and how good they were. Soon, popular brands started incorporating Korean ingredients in their products.

Schub & serum

3 major beauty tips from Korean beauty regimes

But there’s so much more that Korean beauty regimes can teach us. Here are some things we can learn.

Makeup Is Great, But Skincare Is A Lot More Important

This can be described as the most obvious difference between Western and Asian approaches. The Korean beauty regimes focus on creating perfect skin tone, complexion, and overall health. The goal of these regimes is nurturing your skin and not focus on using makeup products to correct blemishes or cover them.

Good Skincare Leads To Overall Beauty And Well-Being

Korean beauty routines focus primarily on skincare, from outside and inside. Koreans are very proud of their soft, supple skin and will go the extra mile to protect and nourish it. People with better skin are known to be happier about their skin and in better health.

The Ingredients Matter

Most consumers are looking for a quick fix that will leave them looking younger and better. Which is why they fall for cheap tricks played by beauty brands. Korean beauty products are made with ingredients that focus on specific concerns, which is why they are more effective. These active ingredients are all-natural and organic, making them safe to use. It’s important that you carefully read ingredient lists on the back of makeup products to also know what you might be allergic to. This way, you’ll learn about the ingredients that work for you as well as the difference between truth and marketing gimmicks.

Cleansing oil

Prevent Rather Than Treat

When it comes to skincare, health, and overall well-being, Koreans are known to start early. Children are already aware of the importance of skincare, moisturising, cleansing, and protection. In most western industrialised places, many people on the other hand, start to take action only after they see signs of ageing or blemishes.

There is much to learn from Asian beauty routines and products. The world is slowly exposing itself to these things, and soon it will be full of beautiful people. We at FAB are in the forefront looking for information that helps you cater for a beautiful and healthy body. As soon as new insights come in, we drop an article. Not to miss out, join the FAB community here. If you are a creative and want to connect, contact us. 

You are FAB

Editorial Team

Diversity Of Artistic Expression In The 21st Century


The diversity of artistic expression in the 21st century mirrors the social, political, and economic changes we experience yet, the artist remains the constant flux in the artistic universe. 

21st century artistic expression explores more 

Art, music, writing and diverse forms of artistic expression have been carried down centuries through an artistic evolution that has shaped our interpretation of art. There is the combination of cultural diversity, techniques, ideas, and technologies that fueled this era such as the use of digital imaging to create art that is dynamic yet strongly rooted to a creator’s culture and environment. 

The fusion of passion, craftsmanship, media and technology is the shift!

One of the distinct signature of the diversity of artistic expression in the 21st century is how the media and technology have shaped the shift in the spectrum of diversity of art in which is defined by millions of artists who are creating the truest form of art by not conforming to any rules or movement while telling their stories.

diversity of artistic expression
Artistic diversity with traditional painting

This artistic diversity changes how we create art and encourages the development of creativity, innovation and uniqueness which is deemed thus challenging the traditional assumption that we consider art as contemporary artists embrace and use the traditional technique of art to create unorthodox art that reflects our current social and political issues. 

What is art without diversity?

The diversity of contemporary artists has vastly improved the quality of art because, what would be art without meaningful diversity? Art in the 21st century is as diverse as the individuals who create them, their thoughts, dreams, perspective, culture, and techniques available to them.

diversity of artistic expression
Artistic diversity with digital technology

Every era has its own technology.

Undoubtedly, the novelties in terms of technique and style of modern artists have led to a progressive state in the art scene which birthed digital art and NFTs (Non Fungible Tokens – tools used by digital artist to sign their works to ensure they are not plagiarised). Despite having many diverse forms, one of the most interesting parts of 21st century artistic expression is its ability to hold on to its traditional fibre while adopting new technologies. 

A full version of this article is in our eFAB Volume 1. 

If you are a creative and want to connect, contact us. Not to miss out on our next showcase, join the FAB community here

You are FAB

Editorial Team

Alexandra Moura FW 2022/23