FAB L’Style

FAB L’Style is an international, fashion, art & beauty – lifestyle magazine in english based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

How Gigi Thanawongrat, a fashion illustrator, Hit it Big Just From Social Media Post

Gigi Thanawongrat's Effective Art Marketing Strategy

Gigi Thanawongrat is a Bangkok-based fashion illustrator of Thai descent. Her art incorporates digital visuals as well as hand-drawn imagery. Most commonly found in her works is the idea of diverse cultural expression. She valued the rituals of indigenous peoples as well as the vibrant colours and patterns prevalent in African arts.

Gigi Thanawongrat started out as an interior architect, but after graduation, she became an exhibition designer. After years of working as an exhibition designer, she decided to focus more on graphic design, for which she eventually discovered a more powerful link with fashion illustration. With the excitement she gets from fashion collage aesthetics, she began posting her artworks on Instagram for fun. She landed her first advertising commission contract with a multi-label retailer in Bangkok in the blink of an eye. In this conversation with Fabl’style, she discussed her design process, art branding lessons learnt, and more.

Fab: Where did your interest in fashion come from? Describe your voyage to us a little bit.

Gigi: I enjoy a range of fashion-related hobbies, such as designing clothing and making accessories. I often lose track of time while creating paper collages using fashion magazines. I am excited to see new fashion magazines being published. Fashion brings me joy and makes me feel alive!

Fab: What does a typical day look like for you? Where do you pull your inspiration from?

Gigi: I spend most of my time working from home. I’ll start my day with a cup of coffee while researching new fashion trends and styles to stay current and inspired. My inspiration could come from many sources. It could be from my personal experience and emotions. Or travelling to different cultures and visiting museums can help to spark new ideas. And there are many online resources with beautiful things that constantly inspire me.

Fab: In what ways does your work incorporate influences from other countries?

Gigi: My work is composed of elements drawn from various influences. I’ve always been constantly inspired by varieties of cultures, such as African arts and textiles. And I express myself by mixing elements, patterns, and vibrant colours into my work. As well as travel influences which I incorporate the places as background of my illustration. And collaboration with designers and brands from other countries can lead to a fusion of different cultural influences.

Fab: How many major brands have you collaborated with thus far, and how long does it take for your designs to be ready?

Gigi: I have experience working with a variety of brands. Brands or designers who contact me will have an aesthetic that is related to the clothing I adore, especially the character of craftsmanship. There’s a holiday mood, a story, and design inspiration from travel and culture. The duration of the task will vary depending on the time period of each customer.

Fab: When determining whether a design is ready for delivery, what exactly do you check for?

Gigi: Before submitting artwork, I’ll use my inner feelings as a basis for decision-making. I often spend a lot of time observing my artwork, checking to see if I’m satisfied with the work I’m creating. I believe that there is a good possibility that the clients will be happy with my work if I feel happy with it first. Follow fabl’style on instagram to catch up with latest in the world of fashion.

Fab: What is the biggest lesson that you have learned since you started your brand?

Gigi: The biggest lesson: focusing on the present and doing it best! As for myself, I believe that in order to continue doing what I love, it will take a lot of patience and sacrifice. I occasionally forget to embrace and enjoy the process, but I’ve realised that if I intend to achieve my goals, I should first enjoy my journey. Don’t miss How to Enjoy Your Favourite Things Every Day.

Fab: Which of your designs do you like best so far?

Gigi: Starting a new project is always fun for me, and I get thrilled about it. I would like it to be new or an experiment in new techniques. Therefore, the work I’m doing right now is definitely the one I like best so far! 

Fab: What would you say your role is in society as a fashion illustrator?

Gigi: I am hoping to create visual content that highlights the creativity, art, and local craftsmanship that go into fashion design. Also to further support and promote the artisanal skills from all over the world. I hope that my illustration can help bring handcrafted pieces more to life and can be a form of self-expression and creativity, as well as a source of inspiration. Explore the The Power of Social Media Influencers.

The biggest lesson: focusing on the present and doing it best! As for myself, I believe that in order to continue doing what I love, it will take a lot of patience and sacrifice. I occasionally forget to embrace and enjoy the process

Gigi Thanawongrat

What did Gigi Thanawongrat do to become big on social media as a fashion illustrator?

Fab: What weight do you think designers ought to accord social media? What is your history with social media?

Social media seems to have the potential to be a platform for us to share our ideas, showcase our works, and express ourselves. It offers advantages in terms of creating opportunities for ourselves. It also provides a place for the exchange of ideas and inspiration. Bring together people who have similar interests to form new connections. I choose Instagram because it’s great for storytelling and sharing my passion for fashion collaging. Gradually, it developed into my portfolio. I aim to remain consistent with what I enjoy doing and prioritise quality over quantity.

Fab: What is the most common misperception that individuals outside of your field have about your job?

Gigi: Some people may also have the perception that creating an illustration is a simple process that doesn’t require much effort. From my experience, illustration is a creative process that requires a thinking process, dedication, and hard work. Becoming a unique fashion illustrator might take years of practise and experimentation. It’s important to be patient and keep consistency in your work, even when discouraged.

Fun Zone: #FabFast5

  • Weirdest thing you’ve ever eaten?
    Bamboo worm fried
  • Most useless talent you possess?
    I don’t think I have.
  • Which do you trust more, your brain or your heart?
    My heart
  • Would you move to another country for love?
    Maybe!
  • The movie you last watched inside the cinema
  • Elvis

Catch up with Gigi Thanawongrat on Instagram

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