The fine craftsmanship of Intimissimi meets the creativity of Jennifer Lopez. This has resulted in an exclusive lingerie collection that will be available in selected Intimissimi stores in Austria and online from October 18, 2023 .
The collaboration with Jennifer Lopez began as the global brand ambassador featured in Intimissimi’s SS23 collection and now reaches an exciting new phase with the release of the “This Is Me… Now” Capsule Collection. The name of the collection is directly inspired by Jennifer Lopez’s upcoming album “This Is Me… Now”, which is about her profound journey of personal development . The name of the collection expresses the essence of its development, Self-reflection and embracing your true self and is reflected in the collection. Lopez wanted to design a unique lingerie collection that would… Sensuality and elegance that connects women harmoniously.
The collection offers elaborately embroidered details and high quality materials like Silk fabrics and sophisticated lace that creates a luxurious look and reflects the brand’s commitment unparalleled sensory experience to offer. Jennifer Lopez added a small detail to the collection – the hummingbird. This symbol, which represents happiness, resilience and vibrant energy, has great meaning for her. The humming-bird adds an extra layer of meaning to the pieces and gives them their own unique essence. The color palette ranges from black , champagne up to jade green . The bright and intense green is a shade close to Jennifer Lopez’s heart – it’s a “bold” choice that will appeal to anyone looking to make a statement.
About the campaign
A notable aspect of this partnership is the integration of the highly anticipated Jennifer Lopez’s new album “This Is Me … Now” in the Intimissimi campaign. This type of collaboration is a first for the Italian lingerie brand and makes the campaign a holistic experience Fashion, music and empowerment connects. Under the creative direction of Riccardo Ruini and the collaboration between the director Francesco Carrozzini and the photographer Norman Jean Roy , the campaign artfully captures the true essence of female intimacy in a delicate and dreamlike ambience.
The campaign videos offer a glimpse into one of her most personal moments, amidst her creative process – both in the creation of her new song and in the creation of her lingerie collection. ” Lingerie is deeply intimate – it is an embrace that empowers us to feel free and beautiful.” says Jennifer Lopez, “It’s tender, it’s gentle and yet reveals trust in yourself.” Another video focuses on the craftsmanship of Intimissimi. In this video, Jennifer Lopez herself delves into the essence of the collaboration, describing the shared effort to create something that represents a unique embodiment of contemporary femininity, achieved through Intimissimi’s meticulous research and unparalleled craftsmanship. She captures the spirit of their journey together and beautifully expresses the driving force behind their partnership: “American creativity meets Italian design with the passion to create something truly unique” . Your words become a bridge that connects the realm of ideas with the tangible world of craftsmanship. She says with genuine enthusiasm: “We worked together to bring my vision of femininity to life, enhancing it with the finest fabrics and the most delicate embroidery.”
Take a peek behind the scenes
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