Slam Jam and Puma release their Mostro. It comes after over a year-long, exciting build-up
that saw the model’s resurgence, leading to the creation of their version in two colorways.
In the past decades, the silhouette solidified its design as a symbol of innovation and cultural
relevance, blending timeless aesthetics with a cutting-edge attitude that resonates with both early adopters and fashion-forward consumers alike. At its core, Puma Mostro stands for self-expression, with such edge that comes when something new is born.
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Slam Jam travels to Tokyo to shoot the campaign with Nathalie Scarlette, capturing the
Mostro’s raw energy within the city and its underground scenes.
Paying homage to the iconic and influential Fruits magazine, which captured the most
intriguing looks and subcultures from the late ’90s onward– and featured the Mostro multiple times. Slam Jam’s campaign showcases how the most unique and alternative styles in Tokyo today style the shoe.
Merging the archives of the two entities, a debossed tribal camo pops out in multiple findings that link the rebel attitude of Slam Jam and the Mostro progressive design.
The shoe will pre-launch on July 3rd at all Slam Jam doors, including their new embassy at
SKP-S Beijing, with a site-specific takeover. It will then be available from July 7th onwards at
selected retailers globally.
