In fashion, inspiration can arise from the most unexpected places. “One day I will go to live in theory because it’s in theory that everything goes well.” This evocative phrase serves as the foundation for the IN TEORIA SS24 collection. Embracing the concept of a patchwork of fabrics that were once deemed “too ugly,” this collection defies convention and invites us to explore a world where beauty and strangeness coexist.
A Happy Chaos with a Creepy Subtext
IN Theory SS24 is a paradoxical exploration of the relationship between theory and reality. The collection brings together a multitude of intriguing elements that challenge preconceived notions. From a book that defies reading to a doll that evokes both fascination and fear, each piece tells a story of contradiction. The village, meant to be idyllic and joyful, is revealed as a metaphorical prison where individuality is suppressed. Yet, amidst this apparent chaos, a unifying melody emerges, bringing people together regardless of their differences. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on socials.
IN TEORIA SS24, A Patchwork of Contradictions
The essence of IN TEORIA SS24 lies in its ability to blend happy chaos with an underlying sense of unease. Fabrics that were once deemed “too ugly” find new life in a patchwork of acid house t-shirts and redesigned smiles, juxtaposed with the stripes and bon tonne trench coats reminiscent of ‘The Prisoner’ village. The collection draws inspiration from the mind-bending TV series of the 1960s, embracing the unconventional. Cyanotype prints inspired by ‘Codex Seraphinianus’ add another layer of intrigue as they clash with the eerie faces of Blythe dolls and Lalaloopsies that adorn the garments and hang from playful bags.
Collaborative Creativity: The Power of Collective Vision
The journey into theory would not have been possible without the collaboration and creative contributions of talented individuals. Iris Indrigo and Tommaso Pila, two promising fashion students, contribute their unique perspectives, creating one look each. Francesca Mitolo of Tee-Share provides a range of t-shirts ready to be customised, adding a touch of personalised expression. Giovanni Mareschi from Laboratorio Riciclo Pelle crafts three exclusive pieces for the collection, embracing the ethos of upcycling. Enrica Ramill of Da Quy lends her expertise to the creation of distinctive footwear, while Stellina Fabbri and Michela Crippa offer their bijoux deadstock for adornment. Finally, Susi Foschi, an indefatigable researcher of raw materials, brings her crackerized touch to the collection.
In brief, IN TEORIA SS24 is more than just a fashion collection; it is a heartfelt dedication to the people of Emila Romagna, who persevere and find solace in song even during challenging times.
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