FAB L’Style

FAB L’Style is the global voice of established & emerging luxury. An international, fashion, art, beauty and lifestyle magazine in English based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

Flowers in the dark | Marcel Ostertag AW 2024 Collection

Marcel Ostertag AW 2024 Collection piece featuring floral motifs in a dark setting, blending elegance with a mysterious ambiance.
All images: Courtesy of Marcel Ostertag

A small light shines in the dark. There on the horizon.
Light, warm, and tempting—it attracts us.
Seeking safety, we set off to find it.
No valley is too deep, and no mountain is too high. Finally near enough, enthralled by the
magic light, we give in to our urge to rub our eyes.
And then only do we notice: It is not the kind of light we were expecting.
Instead, we see a breath-taking flower. It emits light and warmth and fascinates us.
even more than the light did before.
All wounds are healed, and all worries have disappeared.
We forget time and space.
We are here and now.
We are.

The flower is a symbol for peace, love, and elegance. Its irresistible positive energy recharges us and lets us carry the light through the dark.

The new autumn/winter collection “Flower in the Dark“ by Marcel Ostertag inspires us and gives us courage, strength, and assurance in these difficult times. An ocean of 70s-vibe flowers fills us with love, which we present on the outside and want to pass on to others. It was especially important to Marcel Ostertag to work with even more colour than usual. All of us are affected by what is going on in the world.It is Marcel Ostertag’s heartfelt wish to confront everything negative with positivity. A power collection for power people.

The designer uses the power of his regular customers as a source of inspiration. As a result of the pandemic,he connected far more deeply with many of them during individual appointments. This close contact with his muses inspired Marcel Ostertag to design a collection tailor-made for true personalities. Again, not only classic models will perform on the runway, but also customers and muses who have proven in previous seasons how strong and beautiful they are.

Thanks to the concept of making the collection approachable and wearable for everyone, Marcel Ostertag has established new networks. This has enabled the designer and his team to generate healthy growth despite the economically difficult times. The fan community is ever-increasing and encourages Marcel in his mission.

During the design process, Marcel pursued a central and also courageous question: „Does a collection always need a guiding thread, and must it always please the general taste? Or can a design be tailor-made for a specific person and still become a bestseller?“ At the same time, the designer always follows his vision of fashion: Wearable, yet extraordinary. Fair-trade production, yet affordable. Designer fashion for outstanding personalities who appreciate good craftsmanship.

From a very young age on, I loved creating fashion with my hands. Today, it is not only my passion and my profession; it is my life’s mission that fulfils me. I have to be creative in order to exist. My label is my baby. No, our label is our baby.“ Because for four years, Marcel Ostertag has been happily married. His husband, Markus Ostertag, is manager of the joint concept store in Berlin.

Flowers in the dark. The collection’s close-to-nature colours let the runway glow: vibrant pink and mystical violet, accompanied by dynamic fuchsia. Mint, peach, and yellow glow in this wonderful competition. Lush fir green and deep night blue form the calming contrast. Old pink, cream, off-white, and black complete the colour flow and lend the collection the necessary depth and noble grace. The play of colours triggers a real energy boost and makes Ostertag’s muses swing.

Also, haptic experiences are guaranteed: The collection invites you to touch it and feel comfortable. Among the glamorously swinging dresses, our skin discovers sensually soft materials that send intensive messages to our brain: Love—home; nostalgia; romance. But also: Departure, new beginning, desire, and gratitude

Very often, haptics release memories and desires. This is what Marcel Ostertag is extremely good at: listening to his fans and translating their desires and wishes into the language of fashion.

Caftans, swinging dresses, blouse dresses, maxi-coats, suits, and a caressing soft knit collection are combined or broken with new silhouettes and daring combinations. Sequins in pink and burgundy sparkle with the flowerprints made of mini-sequins. Some designs glow in all-over print, while others feature single maxi-flowers.

A collection that is exciting but not agitated and can stay in wardrobes for a long time thanks to timeless glamour.Ostertag loves sustainable, timeless classics. They become favourite pieces and remain in our cosmos for a long time. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on Instagram.

We thank our strong partners for their wonderful cooperation, creating new synergies across different industries. Marcel is very proud to present his cooperation during fashion week.

Credit: All images, courtesy of Marcel Ostertag/Andreas Rentz / Getty Images for Marcel Ostertag

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