700 years after his demise, the Italian traveler and merchant, symbol of the rapprochement between East and West, is the inspiration for the novelties created by the company specializing in high-end furniture. From the new living room, to the furnishing accessories, through to the elegant walk-in closets, everything expresses sophisticated luxury and an exclusive allure, in the name of high craftsmanship and maximum attention to detail.
Ludovica Mascheroni proposes the essence of the true artisanal method that allows perceiving the art of know-how in each creation of the brand. The production of Ludovica Mascheroni, in fact, is completely entrusted to the expert artisan hands of the company, the materials chosen are of great quality and the design represents a journey made of passions and knowledge finely coordinated in every smallest detail. Clean shapes, warm and bright nuances, elegant lines. Everything in the Ludovica Mascheroni brand is designed and created with the aim of absolute perfection, to surprise even the most attentive and demanding customer.
In 1324 one of the greatest and most famous Italian figures left us: Marco Polo, traveller, writer, ambassador and merchant, symbol of the peaceful rapprochement between East and West. And, 700 years after his demise, his name still arouses fascination and wonder. A historical figure of great impact to whom Ludovica Mascheroni, company specializing in high-end furniture, dedicates its new products as part of the Milan Design Week 2024 with the theme “Marco Polo: the journey into elegance”, focusing in particular on precious fabrics, such as silk and cashmere.
Among the news presented by the company, during the Fuorisalone 2024, in the Milanese flagship store in Via Gesù 13, the renovated living space entirely dedicated to Venice, Marco Polo’s birthplace, composed of: “Rialto Bridge”, the new artistic boiserie in bleached maple with decoration in different wood essences, created by the company’s artisans and dedicated to the most famous bridge in Venice, the “Dominante” sofa and tables, one of the nicknames of the city of Venice. The sofa has a cashmere and silk velvet covering and leather details, the coffee table and side tables are in travertine marble and leather details. And again, the “Fenice” armchairs, the famous Venetian theatre, in cashmere and silk velvet and leather details. Finally, the new “Serenissima” floor lamps covered in fabric with cap and base in natural oak and leather details. To complete the theme dedicated to Venice, the “Fondaco” trunk, inspired by the historic Fondaco dei Tedeschi palace, with a natural maple structure and leather covering, doors with electric locks and badge opening, and containers that hold fine liquors, cigars and chocolates like precious chests. A design thought out down to the smallest detail to offer the utmost in craftsmanship and that surprise effect with which Ludovica Mascheroni loves to amaze its customers.
Therefore, ample space for precious fibres, in particular silk and cashmere, which become a symbol of the geographical map of the journeys undertaken by Marco Polo. From Venice through Asia, up to China. A journey along the historic “Silk Road”, a trade route, of which silk,a fabric made in the Chinese province of Cathay, represented the most valuable product. And cashmere, another fiber symbol of the travels of the Italian explorer and merchant. Towards the end of the 13th century Marco Polo, returning from his travels from the East, spoke about the extraordinary properties and beauty of the fine fleeces worn by the Turkmen and Tartars, made of soft cashmere. Ancient and noble fibres that occupy leading role not only in the furnishing coverings, but also in the clothing designed by Ludovica Mascheroni. In fact, at number 13 of Via Gesù, the men’s and women’s garments made of silk and cashmere tell of a universe made of elegance and refinement, capable of entering into perfect dialogue with the proposals for the home.
«Marco Polo was the man between two centuries and between two worlds, the East and the West. A source of great inspiration because his going further was not only born from a commercial aim but also from a desire to get to know new cultures. We wanted to pay homage to this great man, who lived his time with great modernity. A historical character, proudly Italian, symbol of travel, discovery and modernity par excellence», underline Fabio Mascheroni and Roberta Caglio, founders and owners of the Ludovica Mascheroni brand.
Ludovica Mascheroni’s furnishing proposals are aimed at a niche market made up of admirers of the beauty and of the well-made in Italy. In line with this philosophy, again in Via Gesù 13, the high-end company presented the “Via dei Giardin” collection made up of tables and seats characterized by a harmonious contrast between vertical lines and more sinuous shapes. The elegant table features a bleached maple structure with leather covering and a crystal glass top. The coordinated seats also have a bleached maple structure and leather upholstery.
Another news presented in the Milanese flagship store is the walk-in wardrobe “Via Montenapoleone” of great scenographic impact, capable of best expressing that attention to detail, sophisticated elegance and high craftsmanship that constitute the identity and stylistic code of the company. A walk-in closet characterized by a bleached maple structure, glass doors, wooden and leather drawer interiors, woven and hand-stitched leather handles, backlit fabric backs and bronzed brass details. The result offers an effect of great aesthetic rigor and at the same time a warm and welcoming allure. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on Instagram.
Finally, Ludovica Mascheroni presented the new “Dressage” walk-in closet inspired by the noble equestrian discipline which celebrates the alliance between man and horse. Precise and rhythmic movements draw rigorous and perfect geometric lines in step with technology and precious materials. The vertical decorations alternate maple and Canaletto walnut, the interior has fabric backs and shelves have LED lights, the handles are characterized by leather details. In each side and drawer there is a special perfumer which has the purpose of spreading a constant fragrance within each module, a simple but great attention to what is precious in the wardrobe. Special accessories are the hangers for garments and the integrated home automation system: through an application you can choose the desired garment in correspondence of which a light will indicate its position. A true concentration of design, elegance and functionality for a niche audience. A treasure chest that combines high craftsmanship and the latest technologies, capable of guarding and preserving precious silk or cashmere garments, such as those designed by Ludovica Mascheroni.
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