Boys Boys Boys – Martin Asbjørn SS18

Martin Asbjørn, known for his reinventive approach to classic menswear, presented his SS18 collection “My Business is Pleasure” during Copenhagen Fashion Week.

Tailored, masculine silhouettes, bold colours and modern prints – Martin Asbjørns designs stand for the modern, urban man. Thanks to various celebrities endorsing his designs like Danish pop musician Christopher, Asbjørn is today one of Denmarks top menswear designers. For his SS18 collection, he focused on reinterpreting classic menswear designs and even more on bold prints and colours.

The collection takes you back to the 80’s with long leather coats, Leo-printed leather jackets, and shirts in lemon, lavender, and rosé.  Naturally, his signature juxtaposing design was as much presented as his keen eye for details (just look at the leather coats again!).

The Martin Asbjørn SS18 collection does not only take you back in time but also gives you an idea how to reinterpret classic menswear designs for the modern aesthetic. Without going full overboard, Asbjørn took a modern and fresh approach to classic aesthetics, making this collection not only highly wearable but also to seek out key items for one’s wardrobe for the next 10 years.


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