Franklin Gyan Jr. is a renowned photographer and creative entrepreneur known for his exceptional skills in bringing creative order to chaos. He has created campaigns and captured moments that have shaped notable brands including MTN, Samsung, Toyota, Orijin, Star Beer, Afro Future, Broll, Frytol, Nestle, Wilmar, Danone, Kitea, and a few more. His journey in photography started during his formative years, and getting intimate with these brands helped him realise that he was capable of way more than he was doing, so he founded Eleventh Space, a creative production house where, together with his team of inspired creatives, he curates ideas for brands both big and small. Through this venture, Franklin Gyan Jr. has been able to combine his artistic expression with his entrepreneurial skills.
He also founded Star Creators, an internship programme for young African creatives, creating opportunities and empowering them to unleash their potential. His work has gained recognition, and he has received accolades throughout his career, including Artpreciate Photographer of the Year. In this exclusive interview, we delve into the mindset of this commercial photographer. He sheds light on the indispensable role of structure in achieving greatness.
Everything must be structured to achieve success, and I believe planning is the most important ingredient in any successful endeavour.
Franklin Gyan Jr.
Franklin Gyan Jr: I’ve had the privilege of working on numerous campaigns throughout my career, each bringing its own level of excitement. However, there are a few projects that have truly given me that tingly feeling. Campaigns like MTN Fibre, Toyota 2019 Corolla, Sandbox, Star Beer, and Betway have been particularly memorable. These projects not only presented unique challenges but also provided ample opportunities for creativity and innovation. The sense of fulfilment and excitement I experienced while working on these campaigns has been truly unparalleled.
FAB: How do you approach the creative process when taking on new projects or assignments?
Franklin Gyan Jr: Everything must be structured to achieve success, and I believe planning is the most important ingredient in any successful endeavor. A well-planned-out project helps you identify your strengths and weaknesses as a creative; hence, once you get on set, there’s little to no mistake because all loopholes have been identified and covered during planning. As the saying goes, “It takes the farmer hours to sharpen his cutlass and a minute to cut the tree.”
In addition to planning, I also approach things with a solution-oriented mindset. I immerse myself in the client’s perspective and try to find a solution that will best solve the client’s problem while outdoing myself in other previous campaigns.
FAB: You founded Star Creators, an internship programme for young African creatives; that’s commendable. Photography workshops and online courses have become increasingly popular as a means of professional development for aspiring photographers. However, some critics argue that these workshops perpetuate a culture of exclusivity and gatekeeping within the industry. What steps do you take with your own programme to make photography education more accessible and inclusive?
Franklin Gyan Jr: The sole aim of Star Creators is to build young creatives to stand on their own and become valuable assets in any sphere they find themselves in. It’s my way of giving back to the community, and it’s not driven by profit motives. In today’s challenging job market, finding employment can be difficult, which is why empowering these individuals is essential. We’re not just creating individuals who can stand on their own; we’re creating individuals who can contribute meaningfully to the world around them.
I strongly believe that everyone possesses a unique style that is innate to them. Therefore, I don’t gate-keep because, no matter how much I teach, each individual will always have their own distinctive style, just as I do. I encourage embracing individuality and allowing each person’s creativity to shine in its own way.
The sole aim of Star Creators is to build young creatives to stand on their own and become valuable assets in any sphere they find themselves in
Franklin Gyan
Inside the Mind of Franklin Gyan Jr., Master of Creative Innovation
FAB: As a young creative, how do you stay inspired and motivated to continue pushing the boundaries of your photography?
Franklin Gyan Jr: I find inspiration in various aspects of my life. I’m always online, especially at dawn, where I seek inspiration from the work of other photographers, explore new trends, and immerse myself in online communities dedicated to photography. Setting clear goals, experimenting with different styles, continuously learning, and connecting with fellow creatives are vital for staying motivated and pushing the boundaries of my photography. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on Instagram.
FAB: Pay-to-play” or “exposure” gigs, where photographers are expected to work for free or for exposure, are a contentious issue within the industry. Do you believe that photographers should ever work for free, and if so, under what circumstances?
Franklin Gyan Jr: Building networks and gaining exposure as a photographer often requires sacrifice, which may involve doing unpaid work. However, it’s crucial to ensure that clients recognise your worth and value rather than take advantage of your willingness to work for free. Throughout my career, I’ve undertaken numerous unpaid projects, which have ultimately led to significant opportunities. Sometimes, cultivating strong relationships can be more valuable than money.
FAB: Some argue that the rise of smartphone photography has diluted the quality and value of professional photography. What are your thoughts on this debate?
Franklin Gyan Jr: The world is evolving rapidly, and it’s crucial to adapt accordingly as photographers by staying abreast of the times and developing our skills. I would say that it’s not about the tool; it’s about the person working with the tool to capture meaningful moments. Photography is about capturing moments and memories. Be it with a smartphone or a professional camera, as long as you are able to use it to communicate a story, sell a product, or solve a problem, the key is to maintain visual appeal while conveying a message.
Setting clear goals, experimenting with different styles, continuously learning, and connecting with fellow creatives are vital for staying motivated and pushing the boundaries of my photography
Franklin Gyan Jr.
FAB: Stock photography websites have made it easier for businesses and individuals to access affordable images, but some photographers argue that it devalues their work. Do you believe that the accessibility of stock photography is detrimental to professional photographers?
Franklin Gyan Jr: I believe stock photography offers numerous advantages, and rather than opposing it, I suggest photographers can contribute by providing culturally rich images. This not only serves as an additional source of income but also showcases our unique culture to the world. When I worked at an agency, I encountered situations where typical Ghanaian settings were needed for projects, but we couldn’t find suitable images on stock websites, highlighting the need for diverse representation.
FAB: “Instagrammable” locations and experiences have led to the commodification of certain destinations and events, with some photographers accused of prioritising aesthetics over authenticity. Do you think photographers have a responsibility to portray reality accurately? Even in pursuit of visually appealing images?
Franklin Gyan Jr: Photography involves various genres, each with its own focus, whether it’s natural settings or aesthetics. Depending on the subject, photographers may modify visuals for appeal or prioritise authenticity to evoke viewer emotions.
One shutter snap at a time, Franklin Gyan Jr. crafts Visual gold
FAB: What do you hope viewers take away from experiencing your photographs?
Franklin Gyan Jr: As a commercial photographer, my primary goal is to create impactful imagery that drives sales for my clients. I aim to deliver results that not only capture attention but also drive action and connect deeply with consumers, thereby contributing to the success of my clients’ businesses.
FAB: The use of drones for aerial photography has opened up new creative possibilities, but it has also raised concerns about privacy and safety. What measures do you take to ensure responsible drone photography practices?
Franklin Gyan Jr: As a photographer, the privacy of my clients and the privacy of the people that may appear in my shots is very important to me. When using drones for aerial shots or campaigns for real estate, we ensure the boundaries of other inhabitants are respected and they are comfortable. We make sure to give prior notice and consider others’ privacy, especially in populated and sensitive locations.
Shapes stories, and Frames Success
FAB: With digital photography, the democratisation of the medium has made it more accessible to a wider audience. However, some argue that this accessibility has led to oversaturation and a devaluation of photography as an art form. Do you believe that digital technology has democratised photography, or has it commodified it?
Franklin Gyan Jr: Photography has become more accessible to everyone with a good camera. However, the true measure of success in photography extends beyond just capturing a good picture. It involves the ability to commercialise it, tell a story, evoke emotions, collaborate effectively with a team, and ultimately satisfy the client’s needs. While many are drawn to the field due to its perceived profitability, there’s a clear distinction between those who understand the craft and those solely interested in capturing aesthetically pleasing pictures. True mastery lies in both understanding the craft and successfully monetizing it, which goes beyond merely taking beautiful pictures.
As a commercial photographer, my primary goal is to create impactful imagery that drives sales for my clients
Franklin Gyan Jr.
FAB: Looking ahead, what are your aspirations and goals for the future of your photography?
Franklin Gyan Jr: My aspirations are rooted in inspiring others through my success. I aim to reach a point where aspiring creatives can look up to me and say, “If he did it, so can I.” Additionally, I strive to engage with international and multinational brands, representing Africa in the realm of commercial photography. By showcasing the richness of our continent’s talent and creativity on a global scale, I hope to contribute to a more diverse and inclusive landscape in the industry.
Fashion, beauty, and fitness with Franklin Gyan Jr.
FAB: What is your morning skincare routine like?
Franklin Gyan Jr: I wouldn’t say I have a specific skin care routine; I use Dove Men’s Care products to shower and Old Spice for my face.
FAB: What is your favourite fashion essential for creating a polished work outfit?
Franklin Gyan Jr: For me, low-top sneaker styles like those from Oliver Cabell are my staple. I find that I can effortlessly match them with any piece of clothing, and one of the aspects I love most is their variety of colors. This versatility allows for easy mixing and matching, making them a go-to choice for completing any outfit with style and comfort.
Franklin Gyan Jr: Skipping. About a hundred skips in the morning, and I’m all alert and ready to start my day.
Fun Zone: #FABFastFive
FAB: What is something you think everyone should experience at least once in their life?
Franklin Gyan Jr: Heartbreak (laughs). Yeah! I think everyone should experience a certain level of heartbreak, and I don’t mean this from only a romantic point of view but also in any venture you undertake. Experiencing the heartbreak of seeing your first business fail, your girlfriend leaving you when you were in the middle of a business crisis, or your employee quitting suddenly with no specific reason can leave a person heartbroken, and such emotions, once dealt with properly, make a person stronger.
FAB: What song always hits you in the feels?
Franklin Gyan Jr: I don’t have a single song but rather a selection of songs that evoke different feelings for me. For my morning calmness and meditation, I gravitate towards worship music, as I find solace in it, perhaps because of my background as an instrumentalist. Some of my favourite gospel worship songs include “Yahweh Se Manifestera,” “My Worship,” “God Will Work It Out,” and “Yahweh Sabaoth.” However, when it comes to igniting my creative side, I enjoy tracks like “Yosemite” by Travis Scott, “California Breeze” by Lil Baby, “Sold Out Dates” by Gunna, and songs by Young Thug.
FAB: What’s the best trip you’ve ever taken?
Franklin Gyan Jr: Without a doubt, it would be my visit to Cape Town, South Africa. It was a delightful experience being a tourist there, and it’s something I would happily relive time and time again. The excitement and joy I felt during that trip were unparalleled, and I have yet to encounter a moment as memorable as those I experienced in Cape Town.
FAB: What’s your go-to meal to make?
Franklin Gyan Jr: My go-to meal is Jollof rice, and I particularly enjoy using Essie’s spices when preparing it. There’s a distinct flavour it imparts to my dishes that elevates them to a whole new level of deliciousness.
FAB: What would you be doing if money wasn’t a concern?
Franklin Gyan Jr: If financial constraints were not a factor, my ultimate pursuit would undoubtedly be to travel the world. As a creative individual, I am deeply intrigued by the prospect of immersing myself in diverse cultures and people. Exploring different corners of the globe will inspire my creativity while also fueling an exhilarating rush. Pursuing my passion for music, I would join a live band. Additionally, I harbour a keen interest in landscaping and interior design, viewing them as enjoyable hobbies that allow me to indulge my penchant for rearranging and revamping spaces.
