Furla celebrated the new Furla Nuvola Bag on the occasion of milan fashion week. The launch event took place in the former Rimessa dei Fiori in Brera. The immersive and experiential installation reflected the light and delicate nature of the Nuvola bags, placed in a reconstructed and floating ambiance, featuring the performance of the talented DJ Lolla.
Guests in attendance included Gaia Girace, Ludovica Martino, Nicole Rossi, Desirée Popper, Sarah Lysander, Chloé Lecareux, Céline Bethmann, Ginevra Mavilla, Andrea Subotic, Julieta Padrós, Marta Losito, Camila Carril, Ami & Aya, and Maggy.
Architectural by definition, Furla elegance is enriched with the Furla Nuvola shape: a bag with a free spirit that breaks rigidity. Marking the debut of the “Arcosfera” hardware: a modern geometric interpretation of Furla’s classic arch logo personalized with a sphere, an element dear to the brand. Furla Nuvola embodies the brand’s new aesthetic which is encapsulated in four key concepts: bellezza, equilibrio, leggerezza, and libertà.
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