YTHERA FRAGRANCES
The Kenyan beauty industry is a competitive one that also happens to be quite lucrative. Availability of products from abroad is high due to customer demand but appreciation for local beauty brands is also impressively high. We have local makeup brands, hair care brands and now even fragrances that are made locally!
Ythera beauty is a brand that was founded in 2016 by Anna Njoroge with an aim of filling the gap in the local market for quality products that would meet the consumers taste as well as a chance to create job opportunities for the Kenyan market.
This brand is heavily inspired by the African woman who is resilient and passionate in the pursuit of her dreams as she in inspired by great success. Her ability to transition from the village to the city, from traditional to modern and from home to office makes her the true definition of LIMITLESS!
The first products launched by Ythera are a set of fragrance body mists that are currently quite popular locally. The brand came up with four spectacular scents, Vanilla Orchid, Frangipani, Tuber Rose and Goddess. These mists are unlike any other local mists for they have been curated using the same quality fragrances used to manufacture high-end perfumes but in lower concentration. This results in the scents lasting longer but at an affordable price for the consumer.
The fragrances are impeccable and true to their advertising. The packaging is chic, simple and classic. Currently available all over the country as well as specific areas in Tanzania and Uganda. A brand created by a woman to cater to the needs of the African woman. A step in the right direction for the future of the female entrepreneur in Africa.
The reviews on this product are amazing, with beauty influencers showing their love for the product through honest opinions of the fragrances. A woman should always smell amazing and Ythera fragrances have made this possible and quite affordable.
