A partnership built for success. The partnership between Von Köck and Physixe.cgi came to fruition after Von Köck’s most recent touchpoint – their Graben Strasse brick-and-mortar. The reel’s candy-grab symbolizes a playful and engaging new frontier for the brand. Von Köck’s most recent collaboration has broken records in Austria for a local jewelry brand to go viral with more than 15 million views from a single reel. Von Köck also gained 25,000 new followers from the reel.
Physixe.cgi, the Austrian design studio that crafts compelling, digitally forward, and view-worthy short videos for the likes of Coca-Cola, Nike, Bugatti, and UFC has partnered recently with the luxury Austrian jeweler, VON KÖCK. Von Köck’s most recent collaboration has broken records in Austria for a local jewelry brand to go viral with more than 7.5 million views from a single reel. Von Köck also gained 25,000 new followers from the reel.
Victoria Szafraniec, Von Köck’s Head of Marketing, took the proactive step of initiating the conversation that sparked this collaboration. As a united team, in close cooperation with Physixe, Von Köck embarked on the journey to bring this video to life.
“It’s the result of a collective effort driven by our shared passion for creativity and our mutual commitment to delivering something truly exceptional. This collaboration is an example of how we strive to stay ahead of the curve by always delivering top-notch content to our audience while trying to add value to our followers’ feeds.” Victoria Szafraniec – Von Köck’s Head of Marketing
Austrian Design: Captured in the reel is Von Köck’s Memoire Ring Bianco Grande.
Brand Ethos, Vision, and Sustainable Values
“The combination of tradition and innovation, the creation of an atmosphere full of imagination and values in which our work can thrive and grow into new dimensions – that is the world of VON KÖCK.” Felix von Köck
Juwelier VON KÖCK is a traditional fine jewelry company at Vienna’s very best address, the Graben. The second-generation family business, which is run by Felix Köck, is one of the best-known jewelers in Austria. The focus is on sparkling one-of-a-kind jewelry as well as high-quality watch brands from
Germany and Switzerland. Generations of
perfection mean following a cultural heritage, enlivening it with our visual philosophy, and complementing it with an unerring sense of consumer demands. Finding the best quality materials and creating the most beautiful jewelry or watches to share with you – that is our passion!
Taking responsibility for our environment is a genuine concern for us and we only offer our customers products that we fully stand behind and believe in.
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