Football has never been just a sport. It is ritual, community, and the pure electricity of collective identity. With their latest collaboration, Slam Jam and Nike Total 90 capture that energy, pushing football culture into new visual and emotional territory.
After introducing the reimagined Total 90 footwear range earlier this year alongside ILL-Studio and (La)Horde, the partnership now turns its focus to apparel. The result is a trio of dual-branded jerseys — short-sleeve, long-sleeve, and sleeveless — designed with both players and fans in mind. Each jersey carries Slam Jam’s distinct visual DNA, pairing its signature monochrome palette with sublimated graphics and reintroducing Nike’s legendary scorpion logo. These pieces move fluidly between performance and streetwear, inviting individuality on and off the pitch.
At the heart of the collaboration lies a simple but powerful formula: 11+1. Eleven players and one fandom, a reminder that the greatness of football is never achieved alone. For Slam Jam, fandom is more than support — it is a force of togetherness, a cultural movement that transcends borders.
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To launch the collection, Slam Jam will transform Spazio Maiocchi in Milan into a football-inspired arena on September 19th. The evening will blur the lines between event and campaign shoot, as the local community is invited to step in front of the lens and become part of the story.
For the campaign, Slam Jam and Nike Total 90 have teamed up with Dutch artists Ari Versluis and Ellie Uyttenbroek, the visionaries behind the legendary Exactitudes project. Known for their almost scientific cataloguing of subcultures and identities, they will photograph the Milanese community in their unmistakable 12-image grids — immortalizing this collaboration not just as a launch, but as a cultural document. These portraits will join the Exactitudes archive of more than 4,000 distinct archetypes, embedding this collection within a broader global narrative of style and belonging.
The jerseys themselves may be the centerpiece, but the collaboration represents something larger: the intersection of sport, culture, and identity. By reworking performance gear into symbols of self-expression, Slam Jam and Nike Total 90 continue to prove that football is not just about 90 minutes on the field. It’s about the communities that gather, the styles that emerge, and the stories that live far beyond the stadium gates.
With Exactitudes capturing its debut, this collection is not only wearable — it’s a testament to how deeply football fandom resonates as both memory and movement.
