When Rosé joined PUMA as a global ambassador in 2024, fans knew something big was coming. One year later, the partnership blooms in full with the debut of her first-ever collection, PUMA x ROSÉ — a monochromatic world shaped by her personal taste, her rhythm, and her quiet rebellion.
The collection, titled A Rose for a Rose, is not just a collaboration but a portrait. Oversized sporty basics meet distinctly feminine cuts and tailored details, drawn from PUMA’s archives yet reframed through Rosé’s lens. A custom “ROSIE” wordmark punctuates the range, appearing across apparel and accessories that balance streetwear ease with poetic elegance. At its heart are two reimagined Speedcats: the Speedcat Ballet, with pointe-inspired laces, and the Speedcat OG Premium, wrapped in bold statement lacing — both translating Rosé’s spirit into footwear designed to move.
Recommended For You
The accompanying campaign is equally intimate. Shot against pastoral backdrops, the imagery feels dreamlike and raw, mirroring Rosé’s intention to strip back the noise and reveal an unfiltered version of herself. “I wanted every piece to feel like a quiet rebellion,” she says. “Something that empowers you to show up as your most honest, fearless self. We all have our own rhythm, our own signature — and when we embrace that fully, that’s when we feel the most real.”
From reinterpreted track jackets and relaxed hoodies to playful accessories like the X-Small Duffle and Micro Grip, the collection channels Rosé’s personal narrative into modern sportswear. Each piece carries her signature balance of vulnerability and strength — a reminder that fashion can be soft without losing its edge, and powerful without losing its intimacy.
With PUMA x ROSÉ, one of the world’s most influential artists steps into a new role: designer of her own story. And just like her music, this collection lingers — a vision of confidence, elegance, and everyday rebellion.
The PUMA x ROSÉ available at PUMA.com, PUMA flagship stores, and selected stockists worldwide.
