In the evolving landscape where luxury streetwear meets cultural storytelling, collaborations are no longer just product drops — they’re moments that map where global fashion is headed. The latest chapter between Piet and Oakley feels precisely like that: a dialogue shaped across decades, continents, and creative sensibilities. What began in 2022 as a quiet synergy between Pedro Andrade’s São Paulo–rooted vision and Oakley’s Californian futurism has now matured into a collection that sits confidently between memory and speculation.
This new Piet x Oakley drop doesn’t merely revisit the archive; it treats the past as raw material, reshaped through a contemporary and distinctly Brazilian design language. Andrade approaches Oakley’s heritage the way an artist handles weathered artifacts — preserving the spirit, altering the silhouette, and allowing the tension between nostalgia and futurism to breathe. The result is a post-apocalyptic aesthetic rendered with a sense of intentional wear: fabrics that appear lived-in yet engineered with a modern precision that feels unmistakably Piet.
“Revisiting the archives felt like time travel,” Andrade shares, and that sentiment threads visibly through the collection. The pieces read like objects pulled from a parallel timeline — familiar yet reimagined, grounded in Oakley’s technical DNA but nuanced by Piet’s experimental outlook. There’s an understated sophistication in how the collection interprets wear, patina, and movement, almost as if each garment has absorbed stories from both brands’ histories.
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Shot at Oakley’s legendary Bunker — a concrete temple to industrial imagination rarely opened to collaborators — the campaign positions the collection within its spiritual home. Liam MacRae, known for crafting imagery for Stone Island and Stüssy, brings his restrained, observational eye to the project. His involvement signals not just the global reach of Piet but the cultural reciprocity of the collaboration: Brazilian creativity meeting a photographer rooted in California’s counterculture aesthetic, converging at a site built for experimentation.
Within the product lineup, the narrative becomes tactile. The Plantaris sunglasses lead the story with a sculptural futurism that feels almost cinematic. Oakley’s once-private Dog Tag emerges publicly for the first time, a small but symbolic gesture of opening the brand’s internal mythology. Sneakers equipped with the Nail sole connect heritage performance engineering with Piet’s street-focused sensibility. Leather jackets echo early-2000s Oakley rebellion, while double-layered tees — stitched only at the neckline — allow wearers to build their own silhouettes. Throughout, vintage-treated fabrics anchor the collection’s temporal duality.
The palette moves in earthy gradients — olive, sand, brown, bone — sharpened by black and glints of leather. Motorsport undertones meet retro futurism, forming an aesthetic that’s both rugged and quietly sleek. Subtle uses of Oakley’s nano logo and aged finishing elevate this release as the most mature articulation of Piet x Oakley to date, a sentiment Andrade himself acknowledges.
When the collection releases on November 15 at the Piet flagship and Oakley’s Morumbi location, followed by a wider rollout on November 19, the brands will debut an accompanying archive installation — a compact yet thoughtful exhibit that charts their shared trajectory. In many ways, it’s a fitting gesture. This collaboration has always been less about trend cycles and more about forming a creative loop between eras, geographies, and design philosophies.
In a moment where fashion is increasingly obsessed with what’s next, Piet x Oakley offers something more nuanced: an exploration of how the past doesn’t just inform the future — it travels with it.
