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FAB L’Style is the global voice of established & emerging luxury. An international, fashion, art, beauty and lifestyle magazine in English based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

Uppers & Downers Marks 10 Years with New Concept Superstore in Vienna

The grand opening of Uppers & Downers' new concept superstore in Vienna, marking 10 years of success.

Almost exactly 10 years after opening the first Uppers & Downers store, the Viennese concept store celebrated the grand opening of its new, now second, location at Kirchengasse 43 in 1070 Vienna on January 24th, 2014. Over 200 invited guests from fashion, art, music and media gathered for drinks and finger food as well as DJ sounds to experience the unique concept of the uppers & downers concept superstore.

On around 200 square meters, the uppers & downers concept superstore now offers a unique range of premium vintage and “rare finds” as well as carefully curated international brands – including brands such as CLE, mid/night 00.00, J. Hannah, Licia Florio but also artistically valuable workbooks such as Moon Lists by Leigh Patterson as well as a select selection of books and magazines.

As a special highlight, uppers & downers also presented its Gallery Space integrated into the store: From now on, the uppers & downers Gallery will offer a permanent, representative platform for the works of young, contemporary artists and new exhibitions every two months, curated by uppers & downers co-owner and creative director Dzenana Mujadzic, present. First up is the Vienna-based textile artist “Samt & Seide”, whose work deals with the inherently “pleasing” medium of the carpet and contrasts its gentle softness with restless, dynamic, often provocative motifs. Her exhibition “mano–a–mano” was presented for the first time as part of the opening party on January 24th, 2024 and can be seen in the uppers & downers Gallery until the end of March 2024.

In addition, the uppers & downers team wants to use the spacious, open rooms of the new location at Kirchengasse 43 in the future as a venue for regular concerts, screenings, performances and lectures by young artists and act as a diverse community space and presentation platform for creative work. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on Instagram.

“We are extremely pleased to be taking the special concept of uppers & downers to a new level and with the uppers & downers concept superstore now offering over 200 m2 with a diverse range of carefully curated international brands, premium vintage as well as art exhibitions and events “, says uppers & downers co-owner and store manager Miri Marijanovic. “uppers & downers has always seen itself as more than just a “store” and the new location at Kirchengasse 43 now offers us and our creative community even more opportunities to combine an exciting variety of offers into a unique overall concept.”

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