In a world in which fashion is often associated with fast-paced and throwaway culture, the RHEA brand sets the standard. a sign. Inspired by the “Great Mother” from Greek mythology, RHEA stands for the eternal flow of time and generations. True to this heritage, RHEA’s knitwear embodies the values and aesthetics of nature.
RHEA relies on high-quality materials such as NATIVA™ traceable merino wool and TENCEL™ lyocell. This combination creates an ideal summer yarn made using a sustainable production process. Transparency is a central concern of the brand: By using blockchain technology, customers can check the origin and quality of the products.
RHEA’s sustainable practices. However, they go far beyond the choice of materials. The brand relies on environmentally friendly dyes, chlorine-free treatment of the wool and recycled materials for packaging and labels. The goal is to reduce packaging waste and promote the reuse and recycling of products. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on Instagram.
With the “Recycle Your Knit” initiative , RHEA is calling to send back leftover knitwear that would otherwise end up in landfill. These are recycled and made into new yarn to create a complete life cycle for the yarn.
In addition, RHEA. teamed up with Kiki Boreel, an expert in sustainable fashion. This partnership underlines both parties’ commitment to sustainable practices and transparent supply chains. In the coming season RHEA presents timeless pieces made from biodegradable merino wool as well as a capsule collection made from 100% recycled cotton that would otherwise be considered waste.
