Krucible is a forward-thinking fashion brand inspired by the transformative power of change. It intertwines storytelling with fashion releases to create immersive experiences that resonate with individuals on their personal journeys. This innovative approach redefines perceptions of change, growth, and fashion itself.
By drawing from the gradual storytelling of historical periodicals, Krucible introduces a fresh concept. It unveils its ideas through thematic drops, resembling chapters, aligning with fashion release cycles. Each chapter comprises a clothing collection, a free-form written piece, and a captivating short film, offering an all-encompassing encounter beyond fashion boundaries.
Krucible fosters various levels of engagement, enabling dedicated followers to connect evolving themes, while newcomers and collection enthusiasts enjoy memorable experiences that might turn them into lifelong supporters. Collaboration is integral to Krucible’s ethos, inviting diverse creatives to expand the brand’s influence, and cultivating a vibrant creative community.
Building upon the storytelling strategy of ‘Krucible,’ Alexander Barakat, the Creative Director is elated to announce the launch of a groundbreaking four-part collection that promises to captivate and inspire. All pieces will be handmade in London, in small, limited
production runs using luxury deadstock materials. Distinguished by its unique fusion of storytelling and fashion, Krucible will introduce each segment of the collection at intervals of approximately three weeks. Offering both menswear and womenswear and an immersive journey that unfolds over time.
Release Schedule:
● Drop 1: 11.08.23 – Themes of Sexuality & Intimacy
● Drop 2: 11.09.23 – Themes of Dependency
●Drop 3: 01.10.23 – Themes of Liminality
● Drop 4: 22.10.23 – Themes of Memory
Instagram: @krucible.world
Website: www.krucible.world
