“Dr Lee has combined beautifully science, traditional Chinese medicine (TCM) and skincare technology into our skincare formulations,” says Christabel Chuah, director of Business Development at Dr GL.
“It will be a good way for Singapore brands to be recognised for their excellence and their diversity in terms of variety and formulations in such an important market,” Chuah adds.
Another skincare brand joining them is Straits Skincare.
“I’m excited to present Straits Skincare to the Parisians. Our brand is anchored by traditional Peranakan heritage secrets yet developed and perfected through science,” says Dr Jade Kua, founder of Straits Skincare.
“The juxtaposition of roots and wings, medical discipline and artisanal flair, history and modernity resonates both in Singapore and Paris,” she adds.
Also taking centerstage will be the artistic works of botanical design studio This Humid House, showcasing their expertise in all things floral and botanical.
“We want to trigger a sense of wonder and curiosity for visitors,” says Françoise Ozawa, partner of This Humid House, who will be setting up a permanent base in Paris for the design studio in 2022.
“We hope to create an installation with plants, flowers, and even fruits that are evocative of the tropics yet created with materials that are available in Paris. Our aim is to conjure a sense of place,” she adds.
Equally captivating will be the sonorous works of sound designer Jerry Teo who will create a mélange of Singapore sounds that will stream via a uni-directional speaker in the store.
The week-long event will also see several workshops, masterclasses, and roundtable discussions held during the pop-up to engage with the various Parisian stakeholders.
Oniatta Effendi, founder of Baju by Oniatta, for instance, will be sharing her love of batik by holding a workshop on batik craftsmanship to Parisians, a first time for the cultural entrepreneur.
“As a batik advocate, I see this as an important opportunity for the European market to experience and appreciate the beauty of South-east Asia – with batik as the best medium for this experience,” says Oniatta.
The presentation is supported by DesignSingapore Council and the Embassy of the Republic of Singapore, in association with Singapore Tourism Board, Enterprise Singapore, and the Economic Development Board of Singapore.