– a collective of more than 10 designers and brands from Singapore will showcase their designs and products at a special retail pop-up.
Located in the Marais district of Paris from 5 to 10 October 2021.
Led by Paris-based Singaporean shoe designer Mashizan Masjum, the presentation highlights the unique design voices of Singapore, allowing Parisians to experience a multi-sensory retail experience.
The showcase, titled “From Singapore to Paris: A Journey of the Five Senses,” will include a presentation of works by Singapore fashion designers, sound artists, botanical design specialists, and even a skincare brand.
With the theme of five senses, the presentation aims to take visitors on a journey that delights the senses of sight, touch, smell, hearing, and taste.
The presentation is supported by DesignSingapore Council and the Embassy of the Republic of Singapore, in association with Singapore Tourism Board, Enterprise Singapore, and the Economic Development Board of Singapore.
“Singapore is gaining recognition internationally as a vibrant and cosmopolitan city, where local designers, artisans and entrepreneurs are innovating to create differentiated, compelling, high quality products and experiences unique to Singapore. This retail pop-up is a great opportunity to showcase the Singapore brand – our unique culture, outlook and design sensibilities, to a discerning French clientele, and introduce them to the wider European market. We are happy to support this event that will deepen awareness of Singapore as a city of ideas, design and creativity. ” says Karen Ong, Chargé d’Affaires of the Embassy of the Republic of Singapore in Paris.
The week-long event will also see several workshops, masterclasses, and roundtable discussions held during the pop-up.
Singapore designers and brands to offer unique multi- sensory retail experience in Paris for a week in October
Paris, September 7, 2021 – A collective of more than 10 designers and brands from Singapore will showcase their designs and products at a special retail pop-up in the Marais district of Paris from 5 to 10 October 2021.
Led by Paris-based Singaporean shoe designer Mashizan Masjum, the presentation highlights the unique design voices of Singapore, allowing Parisians to experience a multi-sensory retail experience.
The showcase, titled “From Singapore to Paris: A Journey of the Five Senses,” will include a presentation of works by Singapore fashion designers, sound artists, botanical design specialists, and even a skincare brand.
“Beyond giving an opportunity for Singapore designers and brands to present their best creations, we also want to create meaningful memories for our visitors and clients, says Mashizan, founder and creative director of footwear label MASHIZAN who is leading the curation of the pop-up.
“Singapore is gaining recognition internationally as a vibrant and cosmopolitan city, where local designers, artisans and entrepreneurs are innovating to create differentiated, compelling, high quality products and experiences unique to Singapore,” says Karen Ong, Chargé d’Affaires of the Embassy of the Republic of Singapore in Paris.
“We are proud that their creations are being showcased in Paris, which is widely recognised as the fashion and design capital of the world. This retail pop-up is a great opportunity to showcase the Singapore brand – our unique culture, outlook and design sensibilities, to a discerning French clientele, and introduce them to the wider European market. We are happy to support this event that will deepen awareness of Singapore as a city of ideas, design and creativity,” she adds.
