Since 1948, EMU Australia has looked to the same place for inspiration,
not to repeat the past, but to discover something new within it. The
vastness of the Australian landscape, and its natural materials. A way of
living inspired by instinct and intention. For Fall/Winter 2026, those
foundations are seen through a new lens.
BE MORE is not a departure from EMU Australia’s heritage. It is its
clearest expression yet. It marks the beginning of a new era for the
brand, one where Australian craftsmanship meets a sharper creative
perspective, where functionality and fashion exist without compromise,
and where the story extends beyond the product itself. Because
Australia has never been one thing. It is wilderness, bustling cities, and
soft landscapes. Ancient culture and contemporary creativity. Contrasts
that have long shaped the country’s identity now become the
foundation of EMU Australia’s most cinematic campaign to date.
The campaign presents a way of moving through the world. Across a
sequence of carefully composed scenes, a woman moves effortlessly
between identities. She is dressed for the city before finding herself
somewhere entirely unexpected. Luxury is no longer confined to one
setting. Every environment becomes part of the same narrative,
dissolving the familiar boundaries between fashion, function and the
outdoors. Walking quietly beside her is an emu. Curious and composed,
it becomes the campaign’s anchor, a reminder that every journey, no
matter how far it travels, begins in Australia. The background colours
recall Australian earth after rain. Deep greens that echo both the
eucalyptus canopy and the remarkable blue green of the emu’s egg.
Mineral greys. Earthy yellows. Every palette, texture and silhouette has
been considered through the lens of a country that has always found
beauty in restraint rather than excess.
The Fall/Winter 2026 collection reflects that philosophy with an edit of
styles designed for the way people live today, moving effortlessly
between environments, climates and occasions without ever feeling
overdesigned.
Leading the season is Sharky Adventure Scuff, a confident evolution of
one of EMU Australia’s most recognisable silhouettes. Defined by the
signature jagged Sharky sole, it introduces a more architectural profile
while remaining grounded in the comfort that has become synonymous
with the brand. Blurred Teddy explores the tactile beauty of Australian
sheepskin through sculptural proportions and unexpected texture,
transforming warmth into something expressive, contemporary and
unmistakably EMU Australia. Designed for everyday exploration, Nomad
Wanderer brings together utility and refinement in equal measure.
Robust yet understated, it reflects a growing desire for products that
move seamlessly between the city and the natural world. The collection
is completed by a series of winter essentials that elevate the everyday
through exceptional craftsmanship. Apollo Bay Gloves, Montana
Mittens and Angahook Earmuffs are designed with the same attention
to detail reinforcing the belief that true luxury is often found in the
pieces we reach for the most.
At every level of the project, EMU Australia partnered with Australian
creatives, bringing together voices whose perspectives reflect the
authenticity, diversity and creative energy of the country that continues
to inspire the brand. From First Nations model Portia Talib to
photographer Jessica Garcia, director Harry Charnock, stylist Milana De
Mina and creative agency the thrillsTM, this campaign is a celebration of
Australian creativity in all its forms. Talib’s presence is particularly
significant. As a First Nations model whose work reflects a new
generation of Australian creative voices, she brings a quiet strength and
authenticity to the campaign. Her casting speaks not only to who the
brand is today, but to the future it wants to help shape, one that
celebrates the breadth, richness and diversity of Australian creativity.
EMU Australia is the brand that honours its heritage without being
defined by nostalgia. A brand that understands premium luxury not as
exclusivity, but as integrity. A brand that believes the finest materials in
the world deserve equally thoughtful design. And a brand confident
enough to tell Australian stories with an Australian voice. As we look
towards its next chapter, BE MORE is the first expression of that
ambition.
