After a spectacular launch event on January 28th, 2024 at F6, Esterhàzygasse 3, 1060 Vienna, ELEVEN AUSTRALIA and KASA BEAUTY TRADE proudly present the introduction of the new ELEVEN AUSTRALIA Vegan Permanent Color series for all of Austria. The fashion show, where the ELEVEN AUSTRALIA Permanent Color series took center stage, was an impressive spectacle that was accompanied by renowned stylists and personalities from the beauty industry.
The event attracted 70 guests, including B2B customers, press and content creators, who were eagerly awaiting the brand’s innovative new product range. ELEVEN AUSTRALIA’s entire hair care and styling range was on display during the event to give guests a comprehensive insight into the high quality and environmentally friendly products.
The fashion show presented the Vegan Permanent Color series with 9 models who demonstrated the versatility of the series through different colors and techniques. Techniques featured ranged from balayage and highlights to faceframing, as well as the range’s new hair colors including Rich Brown, Soft Pink and Ice Blonde. The stylists who demonstrated their creativity during the show were international stars such as Melvin Royce Lane, Global Ambassador from Copenhagen, and Niko Reyes, Brand Artist from Helsinki. The talented stylists Manuel Perscha, Maximilian Obsiger and Kerstin Piesinger from KASA BEAUTY TRADE from Austria were involved.
Mia Galic, Sales Manager at KASA BEAUTY TRADE, led the evening and presented the exciting highlights of the Permanent Color series. The event ended with a Q&A session with Travis Lunardi, Sales Manager EMEA and ELEVEN AUSTRALIA from Copenhagen.
The presence of Mag. Karin Ekengren, CEO and founder of KASA BEAUTY TRADE and Kasa Academy, underlined the importance of collaboration between partners. “The collaboration between ELEVEN AUSTRALIA and KASA BEAUTY TRADE has resulted in a unique event that not only showcases the innovations of the ELEVEN AUSTRALIA Vegan Permanent Color series, but also combines the values of sustainability and beauty. This launch event marks a significant step in our mission to bring high-quality and ethically responsible products to a wide audience. The enthusiastic response shows that together we are not only setting trends, but also helping to shape the future of hair cosmetics.” Mag. Karin Ekengren, CEO and founder of KASA BEAUTY TRADE and Kasa Academy.
The successful event was jointly organized by ELEVEN AUSTRALIA and KASA BEAUTY TRADE, by Kenzo Mobilia, the Brand & Education Manager of KASA BEAUTY TRADE. This successful cooperation not only enabled an impressive presentation of ELEVEN AUSTRALIA’s unique products, but also provided an exclusive insight into the latest trends in hair cosmetics.
“This event was not just a presentation of products, but an expression of our passion for innovative hair cosmetics and sustainable beauty. As Brand Manager of KASA BEAUTY TRADE, I am proud to be part of this unique moment celebrating the union of ELEVEN Australia and KASA BEAUTY TRADE. Our commitment to quality and environmental friendliness is reflected not only in the products, but also in the successful collaboration that made this inspiring launch possible.” Kenzo Mobilia, Brand & Education Manager KASA BEAUTY TRADE The products from the Vegan Permanent Color series have been available at KASA BEAUTY TRADE since Monday, January 29th, 2024.
We would be happy to provide you with further information, product inquiries or interviews.
KASA BEAUTY TRADE, founded in 2017 by Karin Ekengren, is an exclusive direct sales force for high-quality hair care and styling brands such as KEVIN.MURPHY, ELEVEN AUSTRALIA, K18 and SHOWPONY. The platform not only advocates for first-class products, but also promotes the further development of stylists through training programs at the KASA Academy Vienna & Klosterneuburg. All products offered are produced exclusively sustainably and without animal testing.
ELEVEN AUSTRALIA is an innovative concept for hair and body care. ELEVEN AUSTRALIA’s Creative Directors are Australian icons and leaders in the hair industry. Four-time Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole, together created ELEVEN AUSTRALIA, a brand that embodies the Australian lifestyle. Easy to understand products that do exactly what they say.
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