The Cabinet of Alessandro Michele – Gucci AW18

Fashion is not only about what you wear or a way to generate money. (…) It’s a way to augment an idea of who you are or want to be.

Known for his dystopian storytelling, Alessandro Michele’s latest show for Gucci in Milan was a celebration of his style, as well as the new wave in Fashion. Not the clothes themselves are selling but the story that is created around them. Focusing on individuality rather than gender stereotypes and alignments, Gucci’s latest runway show hits the nerve of our generation and is one of the reasons for Gucci’s comeback over the last three years.

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All Images © Gucci


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