Over the last years, Iceland has experienced a continuous growth and sort of hype in tourism, which has put the remote island in the middle of the Atlantic ocean on the global plate. Despite this, Icelandic fashion has not yet it’s fair share of international acknowledgement despite it’s particular aesthetic and beautiful design. We give you 5 Icelandic designer you should know.
Hildur Yeoman is one of Iceland’s most celebrated fashion designers that is also making international appearances like being featured in Music Videos and dressing artists like Björk. Known for her use of fine fabrics and mesmerizing prints. Next to her beautiful fashion designs she also creates stunning jewelry. Always inspired by mystery and nature, she creates a new world for herself and her clients.
Founded by Hilda Gunnarsdóttir, Milla Snorasson established herself with her approach towards Scandinavian aesthetics, modern cuts and effortless elegance. Especially when it comes to prints, she takes her inspiration from Iceland’s nature and urban spaces. Being part of the slow fashion movement, she releases one collection per year and focuses on the quality and longevity of her creations.
Helga Lilja started her label Helicopter in 2010 and gained quick attention in the Icelandic and international media. High-quality materials meet eye-catching prints and a contemporary approach to tailoring which makes Helicopter one of Scandinavia’s most recognizable brands.
Reykjavík based fashion label Geysir embodies Iceland and it’s aesthetic like no other brand. Interpreting the contrast and homogeneousness of urbanity and countryside, Geysir’s simplicity and eye for detail reflect the beauty of its home country. With their lookbooks being a photographic homage to Nordic Noir, Geysir is a shining example, that Scandinavian fashion is more than a trend.
Right after graduating from Icelandic Academy of Arts, Eygló started her eponymous label in 2006. Especially in Iceland, she is highly recognized in the fashion industry by being one of the concept store “Kiosk” in Reykjavik and winning the 2016 award for “Fashion Designer of the Year”. Giving her designs her personal sense of humour, she is recognized by her usage of textiles as well as her distinctive use of patterns and prints.
Find more of our 5 Designers to know here.