Carolyn Asome, writer and journalist for The Times, Telegraph and VOGUE, in dialogue with jewellery designer; Sarah Müllertz (KINRADEN), designer; Mark Kenly Domino Tan (MKDT) and director for Designers Nest; Ane Lynge-Jorlén.
Luckily the word sustainability is on everybody’s lips world-wide and to no lesser degree here in Copenhagen as we are rounding up the CPHFW AW2020. As a listener, this talk is about the “troubled waters” of making the “right” conscious and sustainable choices – rather than simply drifting into them. Also discussing how KINRADEN, MKDT and Designer’s Nest see the effect on the fashion industry, as well as on a personal level. For example: by 2030 many naturall resources that the earth possesses, such as gold, silver and diamonds, will be exhausted. Materials such as gold and silver can easily be reused, why don’t we already start with that?
Fundamental to the Kinraden business model is that every link in our supply chain will earn reasonably. Everyone should be able to build a business and make a living from their work. Our goal is to push back against illegal businesses exploiting people, nature and the future of our planet.
The brand Mark Kenly Domino Tan provides a high-end selection of luxurious clothing for the modern woman; where exquisite design meets exceptional quality that lasts a lifetime. ‘With every design it is the art of omitting superfluous frills. Every fold, every cut, costs labour and therefore also money ‘. MDKT’s Philosophy is to create beautiful and responsible clothing made of quality materials that can last a lifetime with minimal care.
Designers’ Nest is a talent incubator, showcasing and supporting the best fashion graduates from the Nordic design schools. These graduates are far more aware of how to use materials. They investigate how they can reuse constituents, or can up-cycle to save costs for both the collection and the environment.
An important reaction from the audience was: ‘How should designers get customers to pay more for design pieces and start thinking along to consume less?’ An important question for the future for all designers, do you know the answer?
This is how Mark, Sarah, Ane and Carolyn see the future, creating in an industry that is reshaping itself in a world that can now longer bear unrestrained consumption – but absurdly still demand news-wortiness and higher delivery rates.