Aniko Balazs presented her new brand ‘The Secret Princess’ at a breathtaking fashion show at the Old Town Hall in London/Chelsea during the closing night of LFW named ‘The Night of Building Bridges’. Aniko sent some of her models down the catwalk wearing masks to criticize the hypocrisy among the world’s political leaders – in keeping with the event’s theme, ‘The Masks Fall’.
The Secret Princess: Where Berber Craft Meets Modern European Style
Aniko‘s collection is based on the authentic indigenous handicraft of the Berber women living in the Moroccan Sahara. The brand vibrates between individually handmade tye & dye fabrics, handcrafted glass bead embroideries handed down for generations and plant colors dyed leather, for example with homegrown Indigo. All this is matched with modern European style.
The aim, presenting The Secret Princess during one of the worldwide most important Fashion Weeks was to master the balancing act to showcase this very special non industrial collection born from two so different worlds: the life in the authentic silence of the Sahara and the pulsating life in European fashion metropolises.
About Aniko Balazs
Aniko Balazs is designing fashion now for three decades. She was born in Vienna/Austria and studied Fashion Design in Paris/France. From the fashion show closing her studies at LISAA/Paris, she got directly committed to Christian Dior. After spending some time in the Parisian Haute Couture universe, she moved back to Vienna where she opened her own Maison de Couture in the very heart of Vienna. Aniko is considering fashion as an art form. She developed several fashion lines, projects and collections for fashion industries and for herself. Now Aniko is developing her new brand THE SECRET PRINCESS matching the authentic indigenous handicraft of the Berber women living in the Moroccan Sahara with modern European style.
Photography Credit: Michael Vuzem
