Tokyo James, the trailblazing fashion house, proudly introduces its Autumn/Winter 2024 collection , a bold expansion that challenges prevailing stereotypes associated with designers from the global South. The collection aims to address the expectations set by Western societies, challenging the notion of what African designs should look like.
In a world where talents so often go unnoticed if they don’t conform to specific narratives or
preconceived ideologies, Tokyo James explores individual and collective experiences working in the arts. This collection is a celebration of the inherent talents found across the African continent, across multiple disciplines, breaking free from the norm.
The AW24 line features universal designs that transcend geographical boundaries. Drawing
inspiration from techniques deeply rooted in African heritage, such as intricate weaving, Tokyo James showcases the richness and diversity of the continent’s creative identity. Each piece is a testament to the inherent skills and craftsmanship embedded in the African cultural tapestry.
When envisioning African designs and fashion, Tokyo James encourages a shift away from
clichéd stereotypes. The AW24 collection challenges the conventional narrative, presenting a fusion of modern aesthetics with traditional influences. It’s a vibrant and dynamic exploration of the diverse artistic expressions that emanate from Africa.
James and Nigerian born artist Yusuff Aina’s artistic collaboration blossomed from mutual
admiration, rooted in shared experiences. In this endeavour, James delves into the constraints and stereotypes faced by African artists, prompting viewers to broaden their understanding of designers and creatives from the continent, and challenging any preconceived notions.
“Africa has always been an integral part of the global conversation, contributing immensely to the world’s cultural and artistic landscape but never getting it’s praise,” says Iniye James, the visionary behind Tokyo James. “This collection speaks of our heritage, a showcase of techniques, and a reminder that African designers and artistry are not confined to predetermined expectations.”
For the AW24 show Aina unveils a large-scale site-specific installation titled Domain Expansion. Drawing inspiration from the theme of ‘expansion’ present throughout the latest Tokyo James collection, the work will reflect the evolving phases of life, capabilities, and states of mind. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on Instagram.
Centred in the middle of the runway, Domain Expansion’s focal point, is a life-size sculptural figure from Aina’s ‘Eniyan’ series. ‘Eniyan’ is a recurring fictional character symbolising the oneness of humanity and embodying the mantra of resilience. Yusuff Aina’s work has been made possible thanks to Retro Africa gallery, and was curated by Dolly Kola-Balogun, Founder of Retro Africa.
Reflecting on the project, Aina commented: “Domain Expansion” is more than a physical
movement; it’s a mental, social, and spiritual journey. It challenges us to evolve beyond our
known spaces, our ingrained ways of life, and our constrained beliefs. This installation invites
viewers to contemplate their states of mind, whether they are bound by societal norms, political ideologies, or racial divisions.”
All images by Andy Nasta, courtesy of Tokyo James
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