ALYX is an emerging fashion brand that has been featured on numerous fashion week runways this year. In a scene dominated by established fashion houses, Alyx is charting a different path and is gaining recognition. So, who are the people behind this high fashion concept? The founder and artistic director of the ALYX label, Matthew Williams, follows a singular philosophy – the concept of high quality materials mixed with subversive culture. The first ‘ready-to-wear’ collection hit the stores in April…
