Suzy Amis Cameron, renowned environmental advocate and visionary entrepreneur, proudly unveils her latest endeavor: Inside Out LLC. This wayfinding collective aims to deliver revolutionary solutions to the world’s most urgent challenges. As a purpose-driven company, Inside Out (IO) is committed to designing ecologically responsible and ethical solutions across six key sectors. Embracing the mantra “Business for the Environment,” IO integrates pioneering science, technology, and education to balance commercial success with meaningful environmental and social impact.
“IInside Out LLC is more than a company; it’s a movement to reimagine how business interacts with the planet and its people,” said Suzy Amis Cameron, Founder & CEO of Inside Out LLC. “We’re setting a bold new standard where profit aligns with purpose, and innovation drives restoration. Through collaboration, science, and creativity, we’re building solutions that honor our responsibility to the generations we will never meet. This is the beginning of a journey to turn challenges into opportunities and leave a legacy of positive impact.”
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Striving to transform business into a force for good, IO reinvented ROI to better balance return on investment, impact and integrity. For over two years, Amis Cameron has been putting together a global team that spans from the USA to Italy to New Zealand, building the IO Holding Company with Six distinct verticals (IO Science Research Technology, IO Fashion Textiles Home, IO Food, IO Education, IO Media, IO Wellness) and a portfolio of companies all the while remaining in stealth mode. Amis Cameron is joined at IO by seasoned entrepreneur Erik Stangvik and former Deloitte Partner Blair Knippel.
“Inside Out is a testament to what’s possible when vision meets execution,” said Erik Stangvik, Managing Director of Inside Out LLC. “Our mission is to take bold ideas and turn them into actionable solutions that benefit people, communities, and the planet. By building a culture of innovation, collaboration, and accountability, we are not only driving meaningful impact but also creating profitable revenue streams across each vertical. This dual focus ensures substantial returns and valuations, proving that purpose-driven enterprises can thrive while making a lasting difference. It’s not just about what we create but how we create it—with integrity, impact, and purpose driving every decision.”
“At Inside Out, financial success and fiduciary responsibility go hand in hand with empowering positive change and impact,” said Blair Knippel, Executive Vice President and CFO of Inside Out LLC. “Our approach is designed to attract investors who are equally committed to profits, people, and the planet. By strategically aligning our investments and partnerships with responsible innovation and ethical practices, we’re proving that purpose-driven businesses connected to an integrated ecosystem can deliver exceptional returns while addressing our planet’s crucial challenges. We will set a new benchmark for responsible growth and value creation.”
Striving towards a better future for generations they will never meet, IO’s vision includes developing the world’s first carbon-negative, people-positive eco-industrial hub in New Zealand. A project that becomes a pilot for future global developments that drive systemic change.
A Measurable Mission
Inside Out’s success will be measured not only by profits but also by the trust it builds, the lives it improves, and the natural systems it restores. Each vertical serves as a platform for innovation and collaboration, bringing game-changing solutions to market. This is a paradigm shift—a future where living “inside out” means every decision is an act of respect for our planet.
The Six Vertical Sectors of Inside Out LLC: A Future-Focused Business Model
1. IO Science, Research, and Technology
IO partners with and invests in leading institutions such as MIT, Texas Tech, and Georgia Tech to develop high-impact, profitable solutions addressing humanity’s most pressing challenges.
2. IO Fashion, Textiles, and Home (IO FTH)
Under Amis Cameron’s leadership and the expertise of Matteo Ward, the newly appointed CEO of IO FTH and founder of WRAD, this vertical is setting a new standard in responsible design. IO FTH recently acquired WRAD, an award-winning consulting agency, integrating its European team of changemakers into IO’s global network. IO FTH is the evolution of Amis Cameron’s celebrated RCGD Global, in addition to developing its own brands, IO FTH invests in pioneering companies like Sheep Inc., known for its carbon-negative supply chain and Merino wool garments, and Rubisco, a New Zealand-based company specializing in responsible innovations. Sheep Inc. recently completed a Series A funding round, securing £5 million in investment led by IO.
3. IO Global Food Production
Through her extensive work as Author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster) and Founder of the OMD movement, Amis Cameron’s footprint in the food industry is internationally heralded. IO’s food vertical harnesses her energy and appetite to transform the lives of many by creating plant-based food and beverage products that nourish people, restore the land, and sustain communities. IO Food is investing in solutions which deliver the most important functional benefits today’s consumers demand. The first to market, iOat Water, leverages the halo of oats in a calorie-reduced, kind to the environment beverage that combines break-through hydration and functional additions without compromising on great taste.
4. IO Education
Rooted in sustainability and passion & interest-based learning, IO Education is anchored by MUSE Global School in Calabasas, CA. With an award-winning curriculum and a 22-acre campus in the Santa Monica Mountains, MUSE offers early childhood-12th grade students a holistic education that integrates sustainability principles. With 18 years of success, MUSE is set to expand globally, creating a network of schools that inspire purpose-driven leadership.
5. IO Media
IO Media produces thought-provoking content that explores the interconnectedness of humanity, industry, and the environment. Previous works include the critically acclaimed “JUNK” series, executive-produced by Amis Cameron, and award-winning films like Let Them be Naked, The Game Changers and Milked. New projects are in development, continuing IO’s mission to empower audiences to shape a sustainable future.
6. IO Wellness
IO Wellness delivers science-led solutions for health and balance using clean, sustainable ingredients. Investments include First Honey, a company harnessing the medicinal properties of Mānuka honey, and Taylor Pass Honey Co., which is scaling premier honey production globally.
