With a creative pioneering spirit, the Styrian industry is unveiling the digital fashion collection “Iconic Industries” in partnership with the Austrian designer Flora Miranda.
The collection, which was launched as part of the “Our Industry Rethinks” initiative, symbolises the convergence of industry and technology with the aim of bringing Styrian industry as a vibrant, innovative sector closer to the younger generation.
9 looks available in 3 drops
The exclusive series of nine looks, which will be published in three drops, reflects the industrial diversity of Styria and combines digital fashion with elements from the world of work. The outfits – including the “Paper” inspired by NORSKE SKOG Bruck and “Glass”, which alludes to the glass manufacturer Stoelzle – are available via the online shop – free of charge, but in a strictly limited edition.
Flora Miranda: Designs inspire influencers
Flora Miranda, a designer from Salzburg with impressive international experience, including work for Christian Dior and Iris van Herpen, skillfully combines technology with aesthetics in “Iconic Industries”. The collection has already caused a stir online before its official presentation, attracting the attention of influencers such as Bianca Olivia and Miopaertnoss.
Virtual fashion in the spirit of sustainability
Digital fashion represents an exciting new sector in design that creates and offers clothing in virtual form. These avant-garde creations exist exclusively in digital spaces and can be worn on social media, for online characters, or in virtual worlds. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on socials.
To the project
“Iconic Industries” was conceived by the creative agency Studio Sonntag and implemented together with Studio 101 for the “Our Industry Rethinks” initiative. The collection is only available virtually via the website, with further drops to follow on November 13th and 20th.
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