FAB L’Style

FAB L’Style is the global voice of established & emerging luxury. An international, fashion, art, beauty and lifestyle magazine in English based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

The SIMON CRACKER “LA NANNA” collection for Fall/Winter 2024-2025

The SIMON CRACKER "LA NANNA" collection for Fall/Winter 2024-2025

Calm down. The world is busting frantically; there’s too much noise. This time we decided to tell a different state of mind. ‘La nanna’ is that magic moment just before you fall asleep, where everything becomes blurred, lines go out of focus, colours fade, and consciousness drifts. It’s the moment when, as James Joyce says, the stream of consciousness happens. The clothes are as always constructed and deconstructed with the upcycling technique, but we want to point out clearly that upcycling is a tool and not an end; the stories we tell are far more deep and articulated.

Banana Yoshimoto, with her 1989 book ‘Asleep, guided us in conceiving sleep as a powerful form of protection and self-care. This results in a faded colour palette created by dyeing already-assembled garments and observing the different shades that came out. The clothes look dusty or wet by the rain thanks to old opaque sequins and silvery paint. Sharpness is softened; the ‘patina’ of time that changes objects and identities lays on traditional men’s tailoring, a strong part of our DNA. Pearls fall from felted fabrics and old bed sheets like the light of the moon. We invited Sue Clowes to have a nap with us. In her refuge far from noise, she hand-printed with her dreamy vision the collection’s denim garments.

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LA NANNA, Sleep tight

Simone and Filippo, to whom this collection is dedicated
A very special thank you to Carla Sozzani for having been in our minds, Meg, our pagan queen warrior, Sue Clowes, Boyrebecca, Pietro Sedda, Protopapa, and Arca Milano for giving us the most beautiful home for this collection, Andrea Boschetti, Susi Foschi, Benedetta Carollo, Daniele Dimasi for the dreamy soundtrack, Gena Marvin, Marina Guidi, Christina Holm, Maximilian Linz, Marcello Pilade, Maria Aminta, Camera Nazionale della Moda Italiana, but most of all to the Cracker Crew that supports us with unconditional love and trust.

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