Kering-owned fashion house Saint Laurent Productions is set to coproduce French director Jacques Audiard’s next film, “Emilia Perez.” Audiard, who won the Palme d’Or at Cannes with “Dheepan” in 2015, came into the limelight for his Oscar-nominated film, “A Prophet.”
The “melodrama musical” stars up-and-coming Argentinian trans actor Karla Sofía Gascón, who plays the role of a Mexican cartel leader. The movie will be co-produced with French production company Why Not Productions (Page 114) and distributed by Pathé.
Saint Laurent Productions has described the film’s narrative as “unconventional” and announced that Emilia-Perez would feature music by Clément Ducol and French singer Camille. The brand prides itself on being the first to establish a subsidiary to produce films, rather than just dressing its stars.
Hugo Boss Launches New Denim Line, Hugo Blue
Hugo Boss has revealed a first look at its new denim line, Hugo Blue, which will be launched in Berlin on March 6. According to a Hugo Boss press release, the launch will feature a digital reveal through gaming and entertainment platforms, which are areas of interest to the young population, particularly Gen Z.
The Hugo Blue line features both denim and streetwear, contrary to the casual and modern clothing the Hugo brand is originally known for. The line’s range includes pieces such as jeans, skirts, jackets, trench coats, shorts, and casual jersey pieces with logo details.
The 2024 summer collections of the Hugo lines will be available on the brand’s website and stores from 28 February.
Louis Vuitton Set to Reveal Cruise Collection in Barcelona
Louis Vuitton has confirmed the reveal date and venue of its Cruise 2025 show to be Barcelona and May 23, respectively.
The event will showcase the artistic director of women’s collections at Louis Vuitton since 2013, Nicolas Ghesquière’s collection. In addition to the show, Louis Vuitton will release a City Guide for Barcelona and informative initiatives to support the local creative community. The brand will also host a major sailing event on the Mediterranean Coast in Barcelona from August 22 to October 27—the Louis Vuitton 37th America’s Cup.
CEO of Louis Vuitton, Pietro Beccari, emphasised the history, heritage, and shared values between Barcelona and the brand. The event will include; preliminary regattas, the Youth & Puig Women’s America’s Cup, the Louis Vuitton Cup, and the 37th Louis Vuitton America’s Cup.
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