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Pharrell Williams Transforms the Louvre for Louis Vuitton AW25 Show

Pharrell Williams’ architectural vision for Louis Vuitton AW25 at Paris Men's Fashion Week

In an unprecedented fusion of haute couture and French cultural heritage, Pharrell Williams is set to transform the Louvre Museum into his latest grand canvas for Louis Vuitton Autumn-Winter 2025-2026 collection. The show, marking the opening of Paris Men’s Fashion Week on Tuesday, continues Williams’ bold strategy of reimagining the city’s most iconic landmarks as spectacular fashion venues. Never miss a beat in fashion, arts, beauty, and lifestyle, follow FAB L’Style Magazine.

Pharrell Williams’ Architectural Vision for Louis Vuitton

Since assuming the role of creative director in 2023, Williams has demonstrated a unique vision for presenting fashion that extends far beyond the traditional runway. His architectural choices have created a narrative that interweaves Louis Vuitton’s contemporary luxury with Paris’s historical fabric.

Compared to 2024, when there were 41 shows and 32 presentations, the current schedule, which runs from January 21 to 26, has 37 shows and 30 presentations.

Tuesday, January 21
04.00 pm – Meta Campania Collective
04.30 pm – Auralee
05.00 pm – Ernest W. Baker
05.30 pm – Valette Studio
06.00 pm – Kidill
06.30 pm – Louis Vuitton

Wednesday, January 22
09.00 am – Berluti
10.00 am – S.S.Daley 10:00
11.00 am – Acne Studios
11.00 am – Isabel Marant
11.30 am – Lemaire
0 1.00 pm – 3.Paradis
01:30 pm – Solid Homme
02:30 pm – Paul Smith
03:30 pm – Walter Van Beirendonck
04.00 pm – Bianca Saunders
05.00 pm – Egonlab
05.30 pm – Songzio

Thursday, January 23
10.00 am – Jeanne Friot
11.00 am – Issey Miyake
11.30 am – Ouest Paris
12.30 pm – Rick Owens
01.30 pm – Sean Suen
02.30 pm – Bluemarble
03.00 pm – Feng Chen Wang
04.00 pm – 032C
04.30 pm – Kartik Research
05.30 pm – Yohji Yamamoto
06.00 pm – System
08.00 pm – Amiri

Friday, January 24
10.00 am – Junya Watanabe Man
10.00 am – Ungaro
10.00 am – Undercover
10.30 am – Lagos Space Programme
11.00 am – Fursac
12.00 pm – Juun.J
01.00 pm – Maison Mihara Yasuhiro
02:30 pm – Dior Homme
04.00 pm – Officine Generale
04:30 pm – Steven Passaro
05.00 pm – Comme des Garçons Homme Plus
06.00 pm – Willy Chavarria
8:30 pm – Kenzo

Saturday, January 25
10:30 am – Kiko Kostadinov
11.00 am – C.R.E.O.L.E
12.00 pm – Hed Mayner
01.00 pm – Agnes b.
01:30 pm – White Mountaineering
02.00 pm – Sankuanz
03.00 pm – Hermès
04:30 pm – Ziggy Chen
05.00 pm – Y-3
06.00 pm – Mr Saturday
06:30 pm – Kolor
07.00 pm – Charles Jeffrey Loverboy
08.00 pm – KidSuper

Sunday, January 26
10.00 am – Lazoschmidl
11.00 am – Sacai
11.00 am – AMC – ALDO MARIA CAMILLO
12.30 pm – Wooyoungmi
02.00 pm – Jacquemus
04.00 pm – POST ARCHIVE FACTION (PAF)
04:30 pm – Doublet
05.00 pm – Les Fleurs Studio
07.00 pm – Taakk
08.00 pm – Lanvin

The designer’s journey through Paris’s landmarks reads like a love letter to the city’s architectural heritage. His debut collection transformed the venerable Pont Neuf—Paris’s oldest bridge—into a magnificent golden runway, setting a precedent for his theatrical approach to fashion presentation. The historic Jardin d’Acclimatation provided a whimsical backdrop for his previous winter collection, while summer saw models walking an elevated garden path atop UNESCO’s modernist headquarters.

Now, with the Louvre as his stage, Williams continues to blur the lines between fashion, art, and architectural heritage. The show is expected to draw an elite crowd from entertainment, sports, and cultural spheres, further cementing Louis Vuitton’s position at the intersection of luxury fashion and popular culture.

Through these architectural takeovers, Williams has reinvented not just how fashion is presented, but how it converses with its surroundings. Each venue choice serves as both a backdrop and a statement, suggesting that fashion, like the city itself, is a living, evolving artwork.

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