For the SS25 season, Paul Smith have reinvented one of their most beloved designs – the Swirl. Created as a dreamy, warped version of the company’s famous 40-colour Signature Stripe, the Swirl has long been a staple of their women’s collections. Now it returns in updated form, with its bright, vivid colours softened into a pleasing palette of vintage-flavoured hues. Most prominently, the new Swirl design features in a collection of women’s handbags, at the centre of which is Bridget, this season’s hero bag.
Meet Bridget: The Star of Paul Smith’s SS25 Handbag Collection
Charming and unusual, the Bridget bag’s unique personality becomes clear from the briefest of glances. A sophisticated combination of clean lines and curved edges, its timeless rectangular shape is tempered by rounded corners. The entire bag is constructed from buttery soft tumbled leather, with its eye-catching Swirl-print body accented by darker panels in a rich shade of damson. A detachable shoulder strap and two-way zip round out Bridget’s elegant design. The zip pulls subtly echo the shape of a man’s necktie, nodding to Paul Smith’s tailoring pedigree.
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Why the Bridget Bag is This Season’s Must-Have Accessory
Fun, youthful and gently nostalgic, Bridget is the perfect accompaniment to your look. It introduces a playful flash of colour and pattern, while remaining incredibly easy to style – pairing effortlessly with the day’s outfit no matter your approach to getting dressed. Its size also makes it a highly practical day bag, with ample room to transport all of your essentials from one place to the next.
The Paul Smith Bridget bag is available on www.paulsmith.com
