Low Classic’s Paris debut presentation showcases the brand’s years of research into the perfect equilibrium between the contemporary and the classic, the daily and the surreal. With its glass dome ceiling paired with the minimal white-cube-like interior, the 19th-century architecture offers spectacular beauty and a heart-warming atmosphere. A radical and minimalistic scenography emphasising cutting-edge technology creates adissonant harmony with the century-old building.
During the presentation, guests are invited to wander freely in the space and observe the show from different angles. The presentation work as an interactive art show that actively engages the audience, the models, and the brand team.
Encapsulating Low Classic’s aesthetic and design philosophy, the collection SS 24 embraces notions of realness and body consciousness. In line with the brand’s continual exploration of the fine line between femininity and masculinity, the close-fitting pieces, combined with ample and relaxed silhouettes, bring into being a more ambiguous and complex version of the Low Classic persona.
The tailored garments which are quintessential of the brand, harmonize with a fluid wrap skirt, body suits, and tights in sheer jersey fabric. The color palette, eminently urban, comprised of light grey, beige, pale orange, black and white- echoing the old industrial building.
The seasonal prints draw inspiration from highly heterogeneous visual elements: the dystopian urban landscape, antique Spanish vases, and floristry to reflect the brand duo’s quest for balance between contemporary and classical beauty. The jewellery line with bold and whimsical details express a self-assumed femininity.
For the Low Classic’s SS24 collection presentation, the brand specially introduces its new bag line, ‘Cube’. The geometrical line of the cube enhances the fluid and multi-layered looks.
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