Fashion Farm Foundation (FFF) turned the spotlight on Hong Kong fashion at Paris Fashion Week AW25, dedicating an entire day to local design excellence. Under the sponsorship of the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region, FFF presented ten emerging Hong Kong fashion brands through the HKFG AW25 Presentation, Showcase, and Networking event.
The brands featured in this exclusive showcase were AENRMOUS, DEMO, IP-AXIS STUDIO, JESSE LEE, KINYAN LAM, PONDER.ER, REDEMPTIVE, REVERIE BY CAROLINE HÚ, RHYZEM, and SWEETLIMEJUICE. Fashion insiders, media, buyers, and influencers from around the world gathered to witness the latest Autumn/Winter collections firsthand.
DEMO: Nostalgia Meets Contemporary Elegance
Drawing inspiration from Hong Kong’s golden era of the 80s and 90s, DEMO blended nostalgia with modern sophistication. The brand’s presentation featured a Hong Kong-style bus stop stand, symbolizing movement and anticipation, with a rock-covered floor reflecting the collection’s connection to textures and depth. Never miss a beat in fashion, arts, beauty, and lifestyle, follow FAB L’Style Magazine.
Key highlights included:
- Diverse denim treatments with unique washes and frayed details
- Classic striped and checkered fabrics
- Signature tweed ensembles
- Bold embellishments like studs and floral patterns
- Outerwear staples including trench coats, long coats, and denim jackets
KINYAN LAM: A Dreamlike Vision
KINYAN LAM’s Volume 3 collection, “We All Die a Little Every Day”, transported audiences into a surreal dreamscape. Inspired by past-life memories and fleeting visions, the collection featured a cinematic interplay of light and shadow, with a sun-lit box as the central installation.
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Elements that defined the collection:
- Hand-stitched textures and natural dyes
- Celestial-inspired motifs, including silhouetted figures and coconut trees
- A color palette mirroring dreamlike hues of orange and purple
- Sculptural silhouettes reflecting transformation and revelation
Other Featured Brands: Innovation & Storytelling in Fashion
The remaining eight brands brought diverse, thought-provoking narratives to the runway:
- AENRMOUS – Calamity Town I: A historic town reimagined as a haven of peace, reflected through delicate, ethereal garments.
- IP-AXIS STUDIO – Arasaka-Inspired Urban Cyberpunk: A futuristic fusion of dystopian narratives and urban streetwear, inspired by “Cyberpunk 2077.”
- JESSE LEE – A NEW KIND OF MAN!: A modern interpretation of Romanticism through the lens of rebellion and craft innovation.
- PONDER.ER – AW25 RE-WIRED: Inspired by the urban structures of Hong Kong, from bamboo scaffoldings to semi-sheer tarpaulins.
- REDEMPTIVE – AMBIGUOUS DEFINITION: Exploring the interactivity of clothing, inspired by German artist Franz Erhard Walther.
- REVERIE BY CAROLINE HÚ – A poetic, free-spirited collection, mirroring the essence of nature through flowing, artistic silhouettes.
- RHYZEM – Nyx’s Embrace: A tribute to Nyx, the Greek goddess of night, capturing a dreamlike state of infinite possibilities.
- SWEETLIMEJUICE – A meticulous blend of traditional craftsmanship and 3D innovation, creating unisex jewelry that engages the senses.
Industry Icons & VIPs in Attendance
The event welcomed a distinguished lineup of global fashion leaders, including:
- Anthony Keung (President & CEO, Fenix Group Holdings Ltd)
- Kim Bui Collar (Style Director)
- Judy Yau (Divisional Buying Manager, Joyce)
- Jonathan Lee (Wholesale Director, Seiya Nakamura)
- Lily Templeton (Fashion Editor, WWD)
- Cherry Mui (Content Director, Vogue HK)
- Foxla Chiu (Senior Style Editor, Vogue HK)
These industry professionals engaged with designers, discussing the future of Hong Kong fashion on the international stage.
HKFG Pop-Up Store Opening in March
Building on the momentum of Paris Fashion Week, HKFG is launching a retail pop-up store in Causeway Bay this March. The pop-up will feature selected AW25 pieces from the showcased designers, offering a unique opportunity for customers to explore and purchase the latest collections in person. The two-week event will also include an exclusive product launch and networking session, further bridging the gap between Hong Kong designers and global audiences.
About HKFG & Fashion Farm Foundation
HKFG
Formerly known as Fashion Guerilla, HKFG is an international platform organized by Fashion Farm Foundation (FFF). The initiative has been fostering Hong Kong fashion talent since 2013, showcasing designers in Paris, New York, Tokyo, Shanghai, and beyond.
Fashion Farm Foundation (FFF)
Founded in 2012, Fashion Farm Foundation (FFF) is a non-profit organization dedicated to promoting Hong Kong fashion on a global scale. By bringing together designers, cultural practitioners, and industry experts, FFF aims to highlight the city’s creative talents and foster international recognition through events such as HKFG and FFFRIDAY.
