Style, Artificial Intelligence and an ever-evolving aesthetic converge in the new Harmont & Blaine Fall/Winter 2024 Collection, featuring three main themes focused on essential design, artistic colours, and the utmost comfort of moments spent in nature.
Notably, among the various inspirations, the Retro Future world envisions future creativity by using the latest technology to produce new patterns and new graphics that are highly innovative and experimentation-driven.
Clothes are presented within an ultramodern and surreal world in which AI transforms and reimagines the iconic scenery of the brand’s birthplace. The Naples of Tomorrow appears in a series of colourful postcards that reinterpret city landmarks such as Piazza Plebiscito, Castel dell’Ovo, San Gregorio Armeno, and other hotspots from the Quartieri Spagnoli to the underground metropolis.
Harmont & Blaine – QUIET ELEGANCE
The end of summer holidays coincides with the arrival of the back-to-the-city wardrobe, which revolves around key concepts of ease and essentiality, guiding work and leisure garments towards elevated comfort, lightness, and functionality. This part of the collection moves away from decoration to focus on attention to detail, excellent craftsmanship, and the intrinsic quality of transitional fabrics, including cottons, linens, and natural and premium wool and cashmere blends. Flair emanates from pure, light colours that evoke Mediterranean landscapes while maintaining a sense of continuity with summer: tones of beige, off-white, aquamarine, and teal compose a soft and sophisticated palette in a continuous rhythm of fluid combinations and juxtapositions. Among the season’s staples is the limited edition merino knit, hand-painted by Italian artisans by mixing all the colours of the palette to create a painterly abstract pattern with irregular brushstrokes.
Harmont & Blaine – RETRO FUTURE
The cool and colourful vibe of Artificial Intelligence sparks the creation of fresh patterns and graphics, painted in a warm, sunny palette with shades like yellow, ochre, red, and pink. The brand’s iconic stripes are recoded on the shirts made in collaboration with Albini, a long-standing partner that has made it possible to merge technology and Italian know-how into a highly appealing and characterful product. Argyle patterns on knitwear are restyled as pixelated futuristic motifs, also seen on prints, polo shirt collars, and the linings of women’s garments.
Fabric weights have become heavier with the introduction of velvet, moleskin, and protective down jackets. The drop includes the new MY DOG AND I capsule collection, featuring matching crewneck and turtleneck sweaters in wool and cashmere for humans and their furry friends.
For the first time, Harmont&Blaine is offering a capsule collection dedicated to our four-legged friend, the brand’s faithful and iconic logo, paying increasing attention to the welfare of animals and their protection, as well as people and the planet, through specific projects that are increasingly frequent and impactful.
“The protection of the environment and animals is a subject dear to us, which involves a constant and daily brand commitment,” emphasises Paolo Montefusco, founder and CEO of Harmont&Blaine.
Harmont & Blaine – HIGH ALTITUDE
True to the brand’s outdoor spirit, the collection envisions the full winter season in high-altitude chalets on mountain peaks. The palette becomes sharper and darker, with tones of black, grey, and green mixed with white and turquoise. Garments evolve with a more technical and performing feel, favouring innovative and alternative fibres with high insulation and thermoregulating properties, even on shirts and stretch knitwear.
The Hero product is a new capsule of down jackets with super-soft oversized volumes, fashioned from a special ripstop nylon in a nuanced shade of shiny and iridescent titanium. The futuristic, modern quilting of this Japanese material is coupled with a 750-gramme goose down filling that protects and shields from extreme temperatures of up to 20° Celsius below zero. The look is complemented by the new hybrid-hiker boots in a mix of high-resistance materials such as nylon, cordura, and leather, combined with a chunky white rubber sole suitable for both mountain trails and city streets.
In line with the brand’s commitment to sustainability, expressed in the use of responsible materials and production processes with a low environmental impact, the collection features garments in organic cotton, denim treated with water-saving washes, jackets in Fellex®—a sustainable, high-performance fibre with high protection and weather resistance properties—and the new iterations of the eco-rock sneaker with a rock-effect sole produced with reconditioned scrap and disused soles.
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