For Spring/Summer 2026, Genny returns to storytelling as an emotional practice. The house’s latest campaign unfolds as a quiet meditation on femininity, memory, and connection, extending beyond image-making into something more intimate and felt. At its center once again is Nicola Peltz Beckham, whose ongoing collaboration with the brand continues to shape Genny’s contemporary visual language.
Shot in Los Angeles under the creative direction of Sara Cavazza Facchini and photographed by the Morelli Brothers, the campaign trades spectacle for sensitivity. Styling by Alex Harrington keeps the focus on movement and mood rather than excess, allowing the clothes to breathe within the frame. Light, wind, and gesture become active elements and less backdrop than collaborators.
The collection reveals itself through motion. Fabrics lift and drift, following the body with an almost instinctive ease. Color plays softly but deliberately, while silhouettes echo the fragility and resilience of orchid petals, delicate in appearance, yet quietly powerful. There is a sense of suspended beauty here, poised between grace and strength, softness and resolve.
Cinematic in tone but restrained in execution, the imagery captures fleeting moments of freedom and emotional clarity. Fluid lines, carefully balanced volumes, and a vibrant yet controlled palette interact with air and light, amplifying the sensation of weightlessness that defines the season. Fashion becomes less about presentation and more about presence which is a reflection of inner states rather than outward performance.
Nicola Peltz Beckham and the Language of Modern Femininity
Nicola Peltz Beckham’s continued role as the face of Genny feels natural rather than strategic. She embodies the brand’s vision of femininity as empathetic, modern, and emotionally resonant — expressive without artifice. Her presence anchors the campaign in authenticity, allowing the clothes to speak through feeling rather than pose.
With Spring/Summer 2026, Genny reinforces its belief in style as an emotional language. Elegance here is not ornamental, but intimate, shaped by connection, identity, and lived experience. It is a reminder that the most enduring fashion narratives are not shouted, but quietly felt.
