The Genny Fashion Show SS25 at Milan Fashion Week introduced a stunning collection for Spring/Summer 2025, taking inspiration from Hieronymus Bosch’s triptych. In this garden of delights imagined by Sara Cavazza, the Genny woman steps into a dreamlike world, where romantic designs blend with practicality.
A Dreamlike Garden: Genny’s SS25 Collection
In this dreamlike and metaphysical space, colors and transparencies bloom, making the entire collection both romantic and concrete. The orchid, the Maison’s symbolic flower, blooms on macro and micro polkadot like prints on the cotton trench coat or macro, on
the impalpable silk twill of blouses and pleated skirts. Transformed into a jewel button and ornamental detail on accessories, the orchid will be celebrated on the catwalk with the magnificent painted bronze sculpture “Geography Desire” by Marc Quinn.
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Everything starts from the idea of lightness and femininity that changes the features even of the suit, transforming it into an evanescent striped cotton pajama, into the revisited satin tuxedo with a long sleeveless jacket to be worn during the day over lingerie tops and in the evening on bare skin, or in the practical crumpled organza suit. Pants and jersey dresses have a special corset cut on the side that controls the width of the model, making curves elegantly dangerous.
Evening Wear and Lingerie Inspiration
The lingerie theme also snakes through evening dresses, featuring bow bras, corsets that shape the body adorned with embroidered flowers and ruffle motifs; fabrics and colors refer to Bosch’s dreamlike flowers. From here also come the colors: lily-of-the-valley white, sunflower yellow, jade flower green, wisteria, peony, bougainvillea, and forget-me-not. These delicate details, paired with vibrant colors, define the evening wear in the Genny Fashion Show SS25. Pearls are very important, decorating the straps of tank-cut evening dresses or drawing the body of women like a precious dew rain on tulle evasion.
Genny’s Accessories: Bags, Shoes, and Pearls
On knitwear, Genny’s iconic blockchain motif creates a clever play of solids and voids in the jacquard denim effect, fringed and tailored. Among the standout pieces of the Genny SS25 collection are the accessories. For the shoes, notable are the precious satin slingbacks in the same shades of the garments, the cage sandal with multicolor rhinestones, and ballerinas with rhinestones and pearls, with a girly attitude. To complete the look, the bags: from the bucket to the tote, made of leather with the Block Chain motif to the iconic Fortune bag, available in three sizes: mini, medium, and maxi.
