Yesterday, C&A launched its Spring/Summer 2024 collection “Finding Beauty in Chaos” in its very own denim factory in Mönchengladbach, Germany. The collection was presented to pan-European press, media partners and influencers.
As the name indicates, C&A´s Factory for Innovation in Textiles (FIT) serves as a creative HUB to investigate new and highly efficient production methods. With that, C&A aims to provide jeans for the European market that are made applying new digital technologies, renewable energies and innovative techniques such as laser and nebulization to significantly reduce the water needed for production. The location perfectly combines a rough, authentic industry feeling with the transcending, electric light artworks that was beamed on walls for the Fashion Show. Mickael Karkousse, bandleader of the award-winning Belgian Electro band GOOSE, collaborated with Reinhard Vanbergen, classical musician and composer. Together they created an exclusive soundtrack for C&A’s runway show.
Main themes Spring/Summer 2024
For the Spring/Summer 2024 collection “Finding Beauty in Chaos” the designers at C&A have developed a collection based on four main trends.
“While having explored our heritage and history, we are now defining our future. We want to build that bridge with the clear goal to design a future where we can all be our true selves. From human to human – simply better together! Finding beauty in the everyday chaos, isn’t that what we are all looking for? We continue to produce qualitative, affordable fashion for the many. We make our customers look, feel and do good.”, says Mandy Hendriks, Head of Creative Women.
With “New Iconics” C&A reinvents classics like the logomania capsule and shows the contrast between smart and casual styles, masculine and feminine silhouettes rounded up by staple colors like black, white and denim blue.
The bridge between urban life and nature is represented by “Raw Simplicity”. Raw textures, utility and workwear looks in dark olive green and bright chartreuse, as well as a migration to the countryside, can be found on the curated looks.
The “Culture Exchange” collection shows heritages, craftmanship and folklore skills from around the world. The looks are embellished with graphic prints, fringes, and tassels.
The “Maximal Abundance” collection features styles with floral and fruits elements, romantic plissé and ruffles. Spring feels within reach with intense colors like burnt orange, raspberry pink and magenta.
C&A supports women in India
One of the highlights is that C&A partnered up with Rangsutra, a social enterprise in India for gender equity. Together with the Indian women, C&A created an amazing, authentic capsule collection. These high-quality hand-embroidered pieces were shown at the Fashion Show for the first time and will hit selective stores all over Europe in April 2024. With that, C&A emphasizes its commitment to supporting women and artisans in their vision of positively impacting Indian communities. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on socials.
The relevance of denim in history and society
Another highlight at the C&A event was the presentation of a curated art exhibition called “The relevance of denim in history and society – from workwear to the most democratic fashion garment for everybody and all occasions, no matter which shape & size”. This exhibition gave a stage to ten selected students of the Royal Academy of Fine Arts in Antwerp. C&A supported the students with denim fabric pieces, denim trousers and denim accessories provided by FIT. The students showcased their denim creation to an influential and relevant fashion expert community.
About C&A Europe
With over 1,300 stores in 17 European countries and more than 27,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for all. For further information, please visit our website.
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