The pulse of contemporary fashion beat louder than ever at Protein Studios in Shoreditch as Fashion Hong Kong brought an electrifying vision of the future to London Fashion Week AW25. Curated by the Hong Kong Trade Development Council (HKTDC), the showcase presented a compelling blend of avant-garde aesthetics, sustainability, and cultural storytelling, featuring four trailblazing Hong Kong designers: Angus Tsui, Bettie Jiang, Rickyy Wong, and Nathan Moy (Z I D I).
Each designer unveiled a world of their own, yet a shared ethos bound them: craftsmanship that respects tradition while forging ahead with pioneering techniques. From cyberpunk fantasies to Bauhaus minimalism, the collections encapsulated a fearless redefinition of fashion, one that is not only visually striking but also deeply conscious of environmental impact. Each designer unveiled a world of their own, yet a shared ethos bound them: craftsmanship that respects tradition while forging ahead with pioneering techniques.
Angus Tsui – GIGER
Angus Tsui’s GIGER collection paid homage to Swiss surrealist H.R. Giger, blending cyberpunk aesthetics with eco-conscious innovation. His futuristic silhouettes, constructed from upcycled knitwear, vegan leather, and sustainable denim, exuded a biomechanical elegance that redefined ethical fashion. The sculptural, exoskeleton-like structures brought a radical yet sustainable perspective to sci-fi-inspired couture. Never miss a beat in fashion, arts, beauty, and lifestyle, follow FAB L’Style Magazine.
Bettie Jiang – Bauhaus Reverie
Bettie Jiang’s Bauhaus Reverie was a masterclass in refined minimalism. The collection, inspired by the architectural precision of the Bauhaus movement, featured zero-waste pattern cutting and meticulously sourced materials like recycled wool and organic cotton. Standout pieces included a structured trench coat and gender-neutral knitwear, emphasizing versatility and timeless sophistication.
Rickyy Wong – ODYSSEY
With a love letter to urban dynamism, Rickyy Wong’s ODYSSEY collection celebrated the tension between tradition and modernity. His designs integrated waxed cotton, luxurious alpaca wool, and zero-waste tailoring, creating structured bomber jackets and sleek blazers that exuded modern cosmopolitanism. The collection embodied a seamless balance between contemporary craftsmanship and effortless wearability, redefining the boundaries of everyday luxury.
Nathan Moy (Z I D I) – Flux
Closing the show was Flux, a hypnotic collection by Nathan Moy’s Z I D I label. Inspired by the fluidity of technology and time, Flux featured asymmetric silhouettes, digital distortion patterns, and an electric colour palette. Biodegradable materials and upcycled textiles reinforced Z I D I’s commitment to sustainability, while holographic projections and immersive lighting effects created a futuristic runway experience that left audiences spellbound.
A New Era for Hong Kong Fashion
Fashion Hong Kong’s AW25 showcase was a statement of intent. At a time when the industry grapples with its ethical and environmental responsibilities, these designers are proving that fashion can be disruptive, culturally rich, and environmentally conscious all at once.
With sustainability at its core and storytelling at its finest, Fashion Hong Kong left its mark on London. And if this is the future, we’re all here for it.
