Claudia Wang’s Digital Fairytale at London Fashion Week A/W26

Wang’s presentation unfolds like a living fairytale, where every look is a
chapter in a story of unbridled femininity. The models emerge amidst an
ethereal landscape of plush pillow mounds, each one wrapped in the
collection’s delicate custom prints – burring the line between a dream
state and the runway.

Deeply inspired by online culture and the visual language of the virtual
world, Claudia Wang translates screen-born designs into romantic, playful,
and tactile pieces. The collection features hand-drawn illustrations of
unicorns juxtaposed with AI-generated laces and bows. Botanical and
animal-inspired motifs, combined with a fresh colour palette, shape a
visual language that balances comfort, elegance, and artistic presence.

The silhouettes are relaxed and soft, reinterpreting sleepwear and
robes—forms traditionally associated with intimacy—into contemporary
fashion expressions. For A/W26, Wang doesn’t just present a collection; she
invites us into her world. It is a poetic yet powerful exploration of how
clothing expresses vulnerability, confidence, and identity.

Each show builds a universe beyond the clothes: a realm of creativity and
coded messages for those who live partly online and fully in their
imagination.