Since 2018, the Nomade fragrance series has been considered a symbol of the free-spirited spontaneity of the Chloé woman. An invitation to travel and look outward rather than inward, Nomade is an olfactory journey for the confident woman – a woman who follows her intuition and is deeply rooted in her own authenticity. She travels light and doesn’t think twice. She follows her own rhythm; she is free.
Chloé Nomade: The Scent of Freedom and Adventure
As with Nuit d’Égypte, Egypt served as a source of inspiration for the new Nomade chapter, Lumière d’Égypte, as Egypt is the birthplace of Chloé founder Gaby Aghion. With her progressive and independent style, Gaby Aghion broke new ground, bold for her time. As an ally of women, her fashion designs reflected the changing role of women in society. She considered herself a Parisian, but often spoke of the colours of Egypt and her memories of the landscape bathed in a warm glow.
Why Chloé’s Nomade is the Perfect Scent for Confident Women
In search of new horizons, Lumière d’Égypte takes us on a journey along the Nile, on whose banks the blue lotus grows. These native water lilies have long been attributed sacred properties. The blossom opens with the first rays of daylight and closes in the afternoon. It exudes a soft floral scent, airy and delicate, and in the new composition combines with the unmistakable sweetness of jasmine and the earthy, intoxicating notes of Kyphi – an incense blend considered sacred in ancient Egyptian perfumery and the first known perfume of humans.
Recipes for Kyphi were discovered by archaeologists at the Temple of Horus in Edfu and the Temple of Hathor in Dendera. The substance was burned in ancient times by priests in honour of the god Ra and was also used for medicinal purposes. The ancient alchemical art of Kyphi has been reinterpreted by the master perfumers of the Egyptian-inspired Chloé Nomade fragrance series.
The Inspiration Behind the Chloé Nomade Fragrance
When creating Lumière d’Égypte, Cécile Matton was inspired by the Nile: its cool waters, the lush vegetation along its banks, and the dry heat of the desert beyond, bathed in the magical light of Egypt. She was struck by the mysterious life force that follows the rhythm of the sun.
In the top note, a smooth accord of blue lotus blossom unfolds at daybreak, creating a delicate, aquatic aroma that radiates a green, airy florality.
The lotus accord is enveloped by jasmine, evoking the sweet heat of a summer night. With fruity and animalic accents, Jasmine Grandiflorum provides a captivating, velvety warmth.
The base note is dominated by a sensual minerality, like a breeze blowing over the dunes. Spicy and exuberant nuances of pink berries and elemi oil round out the fragrance, revealing a kyphi accord made from a special blend of essential oils, including cinnamon bark, sandalwood, and myrrh.
Nomade Lumière d’Égypte Eau de Parfum is presented in the series’ iconic bottle. The band around the bottle’s neck is a brilliant blue. The campaign images show the bottle against a backdrop of old ceramic plates in the style of antique pottery, glazed in an intense Mediterranean blue and painted with lotus blossoms.
