Byblos, the brand renowned for its fusion of fashion and hi-tech, has launched a collaboration with Style3d, an innovative 3D digital services platform for the fashion industry, to produce the video for the new SS24 collection, designed by creative director Manuel Facchini.
The SS24 ‘INNERSELF’ season is not simply an exploration of colour shades and the marriage of body and soul, but also an extraordinary fusion of reality and the 3D world. This unique project underlines the innovative and technological character of Byblos, taking the concept of fashion to a new level of creativity.
Thanks to the partnership with Style3d, the SS24 collection creates an unprecedented visual experience, in which digital models merge in a continuous and surprising metamorphosis between the real and virtual worlds. This continuous synergy represents the dissolution of boundaries, celebrating inclusivity, diversity and the fusion of genders.
“Our collaboration with Style3d embodies the hi-tech, futuristic and innovative DNA of Byblos,” said Manuel Facchini. “Through this fusion of reality and 3D, we want to celebrate individuality and acceptance, proving that conventional boundaries cannot limit the beauty of our differences. The SS24 INNERSELF collection is a tribute to the essence of the human soul that goes beyond all boundaries, it is an ode to the connection between body and soul, embodying the sublimation between reality and 3D in a world that defies expectations.”
This collaboration strongly desired by the designer confirms Byblos’ pioneering role in integrating collections and technology, opening up new avenues to the world of fashion.
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