Burberry presents the latest fragrance in the Burberry Hero range: Burberry Hero Parfum Intense. Created by master perfumer Aurélien Guichard, Burberry Hero Parfum Intense incorporates the trio of cedarwood oils that are Hero’s signature notes. A spicy top note of black pepper and a base note characterized by deep leather enhance the fragrance’s intensity and depth.
The Inspiration Behind Burberry Hero Parfum Intense
“With Hero Parfum Intense, I wanted to create a new intensity that reflects a natural, sensual strength. Textured notes in the finish contrast with the initial impression of vibrancy. Dark, precious, and intense notes create a sense of depth. This evolution of the Hero story takes us on a journey of our own courage, self-confidence, and inner strength—a journey where fragrance becomes a symbol of strength and self-discovery,” says perfumer Aurélien Guichard.
The angular shape of the dark brown bottle is an abstract reinterpretation of a horse’s hoof. The Burberry logo completes the design.
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The Scent Profile of Hero Parfum Intense
The Hero Parfum Intense campaign paints the image of a modern man. Adam Driver continues his personal quest for freedom, revealing a more daring side. In this new chapter, Adam and his horse push themselves far beyond their physical limits, reflecting the strength of the fragrance’s new intense leather note.
“Heroism is not a simple, linear concept, but something very personal and constantly evolving. Being a hero means standing out, challenging the status quo, and acting on behalf of something greater than yourself. This new version of Hero pays tribute to those who break free from convention and embrace what makes them unique as human beings,” adds Adam Driver about the fragrance.
The new Hero Parfum Intense is available in 50 ml and 100 ml formats. The 100 ml bottle is refillable with a 200 ml refill. Refill sold separately.
