MCM, the renowned German luxury brand, is ushering in a new era with its SS24 collection, aptly titled “Made for Movement.” Drawing inspiration from its rebellious and innovative heritage, MCM is creating a forward-thinking collection that caters to a new generation of upscale digital nomads. This collection breaks free from the traditional standards of luxury, offering enhanced versatility and multi-functionality in unconventional materials.
MCM’s Rule-Breaking Beginnings
The new collection showcases a range of accessories and ready-to-wear pieces that embody the brand’s iconic design codes. MCM’s famous Visetos pattern is reimagined, featuring the iconic laurel and diamond motifs, MCM lettering, and the signature cognac colour. The collection’s visual identity pays homage to the past while looking firmly towards the future, appealing to today’s discerning and value-driven consumers.
MCM SS24 Collection: A Forward-Thinking Collection for Digital Nomads
In the accessories line, MCM introduces the Diamond collection, which takes inspiration from the diamond-shaped Bavarian flag. Crafted from leather and Visetos animations, the Diamond line presents oversized clasp details and edgy constructions in crossbody and tote bag versions. These bags serve as the emblem of MCM’s impeccably crafted leather collection, offering both modern everyday options and elegant evening pieces.
The Maxi Honours collection celebrates MCM’s heritage of craftsmanship, featuring shopper-style bags with large embossed logos on both sides. These bags can convert from shoulder bags to handbags and even fold in half to become a chic daytime clutch. The Maxi Honours line also includes a smaller size designed specifically as a computer bag, catering to the needs of the modern digital nomad.
One of the hallmarks of the SS24 collection is the introduction of the Lauretos pattern, a modern reinterpretation of MCM’s classic Visetos design. The Lauretos pattern highlights the MCM laurel and creates a patterned curvy effect, offering a softer and more aesthetically pleasing look. This pattern is incorporated into a wide range of day bags, including drawstring, shoulder, tote, hobo, and crossbody silhouettes for women. The men’s range features backpacks, tote bags, belt bags, messenger bags, wallets, card cases, pouches, key holders, tags, and belts.
MCM continues to embrace hands-free movement with its Lauretos Jacquard backpack design. Combining modernity, multifunctionality, and lightness, this backpack line offers gender-neutral versions, including shoulder bags, belt bags, totes, and backpacks. Stay up to date on the newest in the world of Fashion, Arts, Beauty and Lifestyle; Follow FAB on socials.
Embraces Wanderlust and Inclusivity: MCM’s New Era of Sophistication
In line with MCM’s commitment to mobility and heritage, the Visetos Travel Line showcases a rejuvenated range of weekender bags, trolleys, and suitcases. These pieces feature the brand’s latest laurel and diamond motifs, along with classic and neutral Visetos shades.
Catering specifically to the lifestyle of digital nomads, MCM presents the Wander Runner sneaker. Designed for both men and women, this shoe seamlessly blends style with functionality. The iconic MCM Laurel logo, a symbol of timeless elegance, is embossed onto the sneaker, embodying luxury in every step. With a modern colour palette and stylish options, the Wander Runner caters to various tastes and preferences.
To capture the spirit of MCM’s sophisticated rebellion, the brand has enlisted the expertise of legendary creative director Fabien Baron of Baron & Baron, NY, for the advertising campaign and digital initiatives.
MCM’s SS24 collection represents a new era of sophistication that embraces wanderlust, inclusivity, and the needs of the modern traveller and digital nomad. Through its innovative designs, MCM empowers individuals to explore the world without boundaries, opening up limitless possibilities for today’s and tomorrow’s nomadic souls. With the upcoming fragrance collaboration with Inter Parfums, MCM further extends its commitment to serving customers wherever they go.
MCM further extends its commitment to serving customers wherever they go
MCM’s rich heritage, influenced by the cultural zeitgeist and German roots, has revolutionized classic design with futuristic materials and concepts. The brand resonates with the 21st-century generation of Global Nomads, who prioritise self-expression, creativity, and breaking boundaries. Currently distributed in 650 shops across 40 countries, MCM continues to captivate fashion enthusiasts in major luxury cities worldwide.
Above all, MCM proves once again that it remains at the forefront of fashion and luxury, combining heritage with innovation to cater to the ever-evolving needs of the modern consumer.
Related
