FAB L’Style

FAB L’Style is the global voice of established & emerging luxury. An international, fashion, art, beauty and lifestyle magazine in English based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

Beauty Brand Crush: Joanna K Cosmetics

Beauty brand crush: Joanna K Cosmetics

Today, we celebrate a local beauty brand, Joanna K Cosmetics. As it is in most places around the world, the beauty industry in Kenya is a busy and successful industry. Women love to indulge in personal beauty and this is the basis for many beauty companies and distributors.  This appreciation by the local consumer has led to the creation of locally made beauty brands in Kenya. Kenya has seen the creation of spectacular brands like Suzie beauty, Pauline cosmetics, and Huddah cosmetics, play important role in the global beauty industry. And, will advance with the new born local beauty brand, created by a local beauty guru turned influencer… Joanna K.


Joanna Kinuthia – Youtuber turned Passion to Company

We have spoken about Joanna Kinuthia before and at the moment she is the most talked-about Kenyan YouTube content creator.  Her journey to fame came through hard work and consistency in quality YouTube content.

She has now gone a step further and turned her passion into a company. Joanna has launched a makeup company going by the name “Joanna K Cosmetics”.  The first collection is known as “Aspire,” made up of four individual lipsticks and an eye shadow palette. She created a palette that can easily create more than one look and be perfect for all occasions. As a beauty guru, she had a lot in mind about what the consumer would greatly appreciate.


The lipsticks are bold, perfect for all tones of the African melanin, easily blended with or without a lip liner and each lipstick suits all occasions. Joanna K created something for everyone, including the most minimal tones for beginners. The palette has extreme pigment and the shadows are quite easy to blend as you strive to create the ultimate looks.

Fulfilling clients desire for attention to detail

Even in the beauty industry, attention to detail is important.  Clients appreciate the amount of time and effort that brands take when it comes to packaging, even before they take a look at the product itself.  Joanna K Cosmetics has some of the classier, chic, African themed packaging. Her lipsticks come in white boxes with the signature name of the brand while the palette has beautiful artwork by a talented local artist. The artwork is African themed and due to the colorful theme of the shadows, it gives a tropical African vibe that delights the local consumer.

A new brand is a win for the local industry and what makes this even better is that it has been created by a local influencer. This is a step in the right direction for our creative industry and a sign that the future is bright for our talented young creatives.

All the products are now ready and available on the Joanna K Cosmetics website and they deliver countrywide.  Showing support for our local talent is very important.  Can’t wait to see what else she has in store as she expands and grows her cosmetics brand.


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