AfroWema, the sustainable fashion label born in the heart of Kibera, lit up the runway at Africa Fashion Week London (AFWL) 2025, unveiling its daring new collection, Savage Beauty. Backed by the Best Seller Foundation, the brand’s debut on one of the world’s leading platforms for African design marked a defining moment — a leap from Nairobi’s informal settlements to the global stage of fashion excellence.
“We took sustainable African fashion straight into the heart of London,” said AfroWema founder and creative director Tatiana Teixeira after the show. “This was more than fashion — it was culture, impact, and global recognition.”
The Savage Beauty collection stunned audiences with its bold fusion of sustainability, cultural heritage, and avant-garde design. Inspired by the vibrant streets of Nairobi and the dramatic silhouettes of African architecture, the collection celebrated what Teixeira described as “beautiful rebellion” — pushing back against fast fashion’s waste while honoring the enduring beauty of African textiles.
Each piece told a story of transformation and pride. AfroWema worked with Mr. Green Africa to source upcycled denim, collaborated with Kenyan cooperatives to create ethically woven cotton, and incorporated rare Kitenge fabrics from Ghana and Nigeria. All of this was brought to life through co-creation with artisans from Kibera, Nairobi’s largest informal settlement. Models walked the runway in sculpted denim gowns, flowing cotton dresses, and richly patterned ensembles that blended traditional motifs with modern silhouettes.
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The collection drew widespread praise from fashion critics, who hailed AfroWema as one of Africa’s most exciting design voices. Beyond the glamour of the catwalk, it was also a statement of empowerment. Every garment was handcrafted by AfroWema’s collective of tailors, designers, and youth from Kibera, with each stitch infused with resilience and artistry. From discarded garments reborn as couture to traditional patterns reimagined in contemporary forms, the brand redefined what ethical luxury could be.
“Savage Beauty is more than a fashion statement,” Teixeira affirmed. “It’s a movement proving that sustainability and luxury can — and must — go hand in hand.”
Founded in 2022, AfroWema has quickly built a name as a cross-continental brand bridging Kenya and Portugal, championing circular fashion and community-driven creativity. For the artisans of Kibera, the AFWL stage was not just a showcase but proof that talent born in overlooked places can shape global style conversations.
About AfroWema
Founded in 2022 by Tatiana Teixeira, AfroWema is a sustainable luxury fashion brand that bridges Kenya and Portugal. With a mission to empower marginalized artisans and preserve African heritage, AfroWema creates ethically crafted pieces using upcycled materials and traditional craftsmanship. The brand champions circular fashion, slow production, and community-led creativity.
AfroWema works closely with tailors, designers, and youth from Kibera, offering training, consistent work, and global exposure. Every piece is a wearable story of identity, resilience, and artistry.
Contact
Press Contact: [email protected]
Instagram: @afrowema
Website: www.afrowema.com
