FAB L’Style

FAB L’Style is the global voice of established & emerging luxury. An international, fashion, art, beauty and lifestyle magazine in English based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

Ana Kohler on winning BUNTE New Faces Award for “Young Style Icon”

A portrait of Ana Kohler receiving award at BUNTE New Faces Award in Berlin for Young Style Icon
© Markus Nass for Hubert Burda Media

According to the judges at the BUNTE New Faces Award, “Ana Kohler does not fit into any category. Her journey is an intruiging evidence of her zest for life; she threads a different but successful pathway. With her roots firmly planted in diverse cultures and experiences, she has made a space for herself in the world of music and modelling. But Ana is more than just a model and a singer—she is an unconventional “communication artist,” using her platforms to connect with millions and share her authentic self. Ana’s authenticity shines through, making her a standout figure in today’s social world. Together, let’s explore and learn from her journey, her philosophy on authenticity, and how she maintains such a unique career and connection with her audience across multiple platforms all around the world.

Ana Kohler Bunte New Faces Award Style 2024 im Fotografiska Museum in Berlin am 04.07.2024 / Foto: BrauerPhotos / M.Nass für Hubert Burda Media

FAB: Ana, you are known for your cosmopolitanism and zest for life. Can you share with us your journey and what led you to become a model and singer? 

Ana Kohler: My journey into modelling and singing has always been driven by so much passion and love for what I do. From a young age, I knew that this was the path I was destined to take. Singing and entertaining have been in my blood for as long as I can remember, and those around me could see it too. It’s always been my dream to pursue a career in these fields. 

The journey wasn’t easy in the beginning. It took me several years to truly understand the industry and find my footing. But everything changed once I found the right team—people who not only supported me but also believed in my dreams as much as I did. Their belief and encouragement gave me the strength to push forward, and from that point on, I’ve been able to embrace my passions fully. Today, I’m living the dream I always had, and I’m incredibly grateful for the experiences and growth this journey has brought me. 

FAB: You are described as a “communication artist.” Can you elaborate on what this means to you and how you use your platforms to communicate with your audience? 

Ana Kohler: To me, being a “communication artist” means mastering the art of balancing information with emotion to create connections that resonate deeply with people. It’s about choosing the right words, tone, and medium to convey messages in a way that not only informs but also inspires and engages. Whether I’m writing, speaking, singing, or using digital platforms, my goal is to connect with my audience on a deeper level, making each interaction meaningful and impactful. 

FAB: The judges noted your authenticity as a standout quality. How do you maintain your genuine self in an era saturated with egos and superficiality on social media? 

Ana Kohler: Maintaining authenticity in today’s social media world, where egos and superficiality often dominate, is something I’m very intentional about. For me, being genuine means staying connected to my true self and my core values, regardless of the external noise. I focus on being honest and transparent with my audience, sharing my real thoughts, experiences, and emotions instead of just what looks perfect. That’s why I have started a podcast with my fiancé. It’s a safe place where we talk about everything that is not shown on our social media. I’ve found that authenticity resonates more deeply with people, and it’s this connection that I value the most. I remind myself that true influence isn’t about the number of likes or followers, but about the impact I can have by being real. And one really important fact: Surrounding myself with people who keep me grounded and staying true to my purpose helps me navigate the pressures of social media. And of course, God never leaves my side, no matter what I do or go through. 

FAB: In your opinion, why is authenticity so crucial in today’s digital age, especially for influencers and public figures? 

Ana Kohler: In today’s digital age, authenticity is more important than ever, especially for influencers and public figures. In a world where social media often shows idealised versions of life, authenticity is a very refreshing contrast, and the audience appreciates it a lot. It allows them to see the actual „real life,“ and it shows a little glimpse of the real person behind the camera. This not only makes their content more genuine but also more sustainable over the long term. But I can understand that some people don’t want to show too much of their private lives. 

Eva Padberg, Ana Kohler Bunte New Faces Award Style 2024 im Fotografiska Museum in Berlin am 04.07.2024 / Foto: BrauerPhotos / M.Nass für Hubert Burda Media

FAB: With millions of followers on TikTok and other platforms, how do you build and maintain such a strong connection with your audience? 

Ana Kohler: Simple answer: consistency, engagement, and authenticity. 

I make it a priority to consistently create content that resonates with my audience, whether it’s through relatable stories, entertaining posts, or deep music. I focus on being present and active, ensuring that my followers know I’m not just here to post content but to interact and engage with them as well.

FAB: The judges mentioned that you don’t fit into any category. How do you view this versatility, and how do you think it has impacted your career as both a model and a singer? 

Ana Kohler: I’ve never been someone who fits into a single box, and I’ve embraced that versatility as a strength rather than a limitation. I’ve always had a wide range of passions. My heart is drawn to multiple passions, and that’s what I find so exciting about my journey. 

Being able to explore different facets of myself—whether it’s through modelling, singing, or other creative outlets—keeps my career dynamic and fulfilling. It allows me to continuously grow and evolve, discovering new sides of myself along the way. It keeps things fresh and engaging, not just for me but for my audience as well. 

FAB: As both a singer and a model, how do you see the relationship between music and fashion in expressing your identity and message? 

Ana Kohler: Both go so well with each other. They complement each other perfectly. Through fashion, I convey who I am visually—it’s a way to tell a story, set a mood, or make a statement without saying a word. Music, on the other hand, allows me to express my emotions, thoughts, and experiences in a more auditory and emotional form. Fashion and music do not work without one another, and that’s why I love both. I express through fashion and I express through music. 

Ana Kohler Bunte New Faces Award Style 2024 im Fotografiska Museum in Berlin am 04.07.2024 / Foto: BrauerPhotos / M.Nass für Hubert Burda Media

FAB: Who are your fashion icons or inspirations, and how have they influenced your personal style? 

Ana Kohler: I´m gonna be honest about it. It changes every day. I get influenced by so many personalities, environments, and experiences. 

FAB: What does being named a “Young Style Icon” mean to you, and how do you plan to leverage this recognition in your future endeavours? 

Ana Kohler: It means the world to me. It shows that believing and working towards your dreams is always the right decision. It’s a validation of the hard work, passion, and authenticity I’ve put into pursuing my dreams. This recognition not only honours my journey but also reinforces the belief that staying true to yourself and following your passions can lead to incredible opportunities.

FAB: Are there any upcoming projects or collaborations you are most excited about, and how do you envision your career evolving in the next few years? 

Ana Kohler: Their journey just started, and I’m so ready for everything that is coming. You will see more very soon! Especially a lot of music. Stay up to date on the latest in fashion, arts, beauty, and lifestyle by following FAB L’Style Magazine.

FAB: Finally, what message do you want to convey to your fans and followers, especially those who look up to you as a role model in both fashion and music? 

Ana Kohler: Stay true to who you are. My golden rule. Don’t be afraid to embrace your uniqueness, pursue your passions, and express yourself fully, even if it means standing out or going against the grain.

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