Magda Butrym established her eponymous fashion brand in 2014. She celebrates a decade of international success with the opening of her first flagship boutique, located right in Warsaw. This new chapter is a tribute to the city that holds a special place in her heart and continuously intrigues and inspires her.
From the inception of the boutique, the creative director has sought to create a space that fosters a unique dialogue between her distinctive design language and the city that drives her creativity. The pre-war building at 13/15 Foksal Street, with its eclectic style and neo-baroque elements, proved to be the perfect location. The colourful history of Foksal Street and the enduring spirit of old Warsaw still present there helped make the final decision. Nearly three centuries ago, it hosted a distinguished French-style city garden, a daily delight for Warsaw’s aristocracy.
“The opening of the brand’s first boutique in such a unique form and place fulfils my dream of a space where one can engage all senses of the visitors and narrate my designs in a new, multidimensional way,” says Magda Butrym.
The boutique itself is a unique visual and sensory experience, unique not only in Poland but globally. There are no traditional storefronts; instead, roses planted in front of the building—a recognisable brand symbol—hint at its location. Entering the historic building, crossing the staircase adorned with floral polychromes, and passing through the monumental portal, customers step into the brand’s world, perfectly reflected in the refined, cohesive interior. Designed in collaboration with Swedish architectural firm Stamuli, the boutique features a mix of historical elements from the building—like plant-shaped stuccoes, tiled fireplaces, and half-columns with decorative capitals—with contemporary details.
While many luxury retailers globally opt for austerity and minimalism in their store designs, Magda Butrym champions an original aesthetic that reflects her company’s ethos: uncompromising femininity. Sensual elements of the decor are highlighted by round forms, soft textures, and a deep sense of harmony. Opposite the entrance, a bronze sculpture, “Bacello” by Gino Bogoni from 1976, adds authenticity to the boutique’s interior—its abstract depiction of a woman’s silhouette (reminiscent of the Venus of Willendorf) is prominently displayed in a niche, symbolising the strong, sensual femininity that inspires the designer and radiates in her creations.
The flagship boutique—and its layout—is meticulously thought out in terms of customer shopping experiences. The first room, kept in shades of ivory and powder pink, showcases selected ready-to-wear garments (currently from the SS24 Slavic Chic collection) and accessories, including a wide selection of Brigitte handbags (the fashion house’s “it-bag”). This representative space orbits around a soft “island”: a creamy, rounded sofa, deliberately evoking associations with the female body.
The second room, where shoes, jewellery, and other accessories are displayed, dazzles with a blend of classical interior ornaments and specially purchased vintage furniture: an oval table designed by Karl Springer from the 1980s, a rare piece of design, and iconic works by Japanese visionary Masanori Umedy—velvet rose-shaped chairs and a La Murrina chandelier from the 1960s made of Murano glass flakes. The spacious fitting room—with its soft cream carpeting and gigantic curtains—offers customers a sense of complete intimacy and freedom. The culmination of a visit to Magda Butrym’s boutique is the discreet and stylish packing room—a private space maintained in rose red and ink black.
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